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Paving The Path Forward: Embracing A Moonshot Vision For Higher Education

In the ever-evolving landscape of higher education, institutions find themselves navigating through challenges like declining enrollments, budget constraints, and shifting student demographics. To thrive in this competitive environment, The Institute advocates for the fusion of Moonshot Vision and Blue Ocean Strategy as a transformative framework, allowing educational institutions to not only survive but flourish.  CHOOSING […]

AI in Higher Ed Enrollment Marketing: A Strategic Approach to Doing More with Less

In the ever-evolving landscape of higher education marketing and enrollment, institutions face growing pressure to achieve more with fewer resources. The introduction of Generative AI is not just a technological advancement but a strategic pivot, enabling institutions to reach prospective students more effectively while emphasizing the personal touch that defines the student experience. The Science […]

Is Higher Education Marketing Adapting Fast Enough?

In higher education, just as in the natural world, the rule is simple: adapt or fade away. More harshly put – Evolve or die. The rapid evolution of technology and shifts in prospective student behaviors mean that yesterday’s cutting-edge recruitment strategies could easily become today’s obsolescent tactics. The Ever-Changing Landscape of Student Recruitment Higher education […]