In the new talent economy, institutional prestige is being rewritten not by tradition, but by which campuses have become indispensable to employers and regional growth.
Rethinking "Non-Athletes": The Myth That's Costing Colleges Enrollment and Retention
Many institutions identify recruitment of “more non-athletes” as a priority in their enrollment strategy. However, enrollment and participation data suggest this framing is disconnected from today’s student reality and is predicated on a very narrow view of the term “athlete.”