What Higher Education Can Learn from the Strategic Genius of Taylor Swift
Higher education leaders may be surprised to find some of the most relevant strategic lessons today coming not from another university president, enrollment expert, or corporate CEO—but from Taylor Swift. In a presentation at the Institute for Higher Education 2026, based on his book, There’s Nothing Like This: The Strategic Genius of Taylor Swift, Harvard Business Review Senior Editor Kevin Evers outlines […]
New 3 Enrollment Marketing Clients Beat 2025 Market Benchmarks for Applications and Deposits
Rexford, N.Y. — March 24, 2026 — 3 Enrollment Marketing, Inc. today announced the company’s 2025 higher education client results. Reflective of its client promise, 100% of new clients last year grew results in both student applications and net deposits. Also, 100% of all 3E clients who adopted 3E Market Strategy finished on or ahead […]
3E MarketIQ Provides Point-In-Time Enrollment Benchmarking
Rexford, N.Y. — Feb. 10, 2026 — 3 Enrollment Marketing announces the release of 3E MarketIQ, a next-generation benchmarking platform powered by point-in-time, current-cycle enrollment data. Higher education leaders can access the platform and contribute their institutional data securely and anonymously at no cost. “3E MarketIQ is designed for busy higher education professionals who understand that analyzing and interpreting their data deeply puts them in a proactive rather than reactive stance,” explained Sean Shaikun, vice […]
3Ei Recruiter Defines the Product Category for Empathy-driven AI Recruitment in College Enrollment
Rexford, N.Y. — Sept. 19, 2025 — Yesterday, 3 Enrollment Marketing announced the availability of 3Ei Recruiter, the first and only Artificial Intelligence agent built to guide prospective students forward through the enrollment journey using empathetic and brand-perfect responses, as a standalone product. Raising the bar in an increasingly noisy market of AI […]
3Ei Recruiter Launches as First AI Agent Designed to Respond with Empathy and Brand-perfect Insights for College Recruitment
Rexford, N.Y. — Sept. 18, 2025 — Today, 3 Enrollment Marketing launched 3Ei Recruiter, the market’s first and only Artificial Intelligence admission recruiter built to guide students through the journey of visiting, applying and depositing with empathy and brand-perfect responses. In August, 3E announced the availability of 3Ei Recruiter with 3Ei Conversion Apply […]
3E IPEDS Insights: Steps to Success
Make the Most Out of Your Free 3E IPEDS Insights Access In today’s competitive higher education landscape, having a clear, data-informed enrollment strategy is essential. The U.S. Department of Education’s IPEDS data offers a wealth of information, but accessing and using it effectively can sometimes feel intimidating or time-consuming. That’s where 3E IPEDS Insights comes […]
3E IPEDS Insights: A Beginner’s Guide
If you’re in admissions, you have likely tapped into the Integrated Post Secondary Education Data System (IPEDS) at some point. But how often and how quickly have you found the data you were looking for and successfully used it to inform your enrollment strategy? At 3E, we believe enrollment leaders need a data-informed strategy […]
IPEDS Admissions Data at Your Fingertips
May 6, 2025 3E is thrilled to announce the launch of its cutting-edge new SaaS solution, 3E IPEDS Insights, designed to provide all enrollment leaders with transparent, actionable benchmarking data and insights at no cost. 3E IPEDS Insights enables colleges and universities to gain a comprehensive understanding of the market and their position, […]
Increasing Net Tuition Revenue: Strategic Alternatives to Discounting
Are you caught in the endless cycle of tuition discounting? You’re not alone. It’s a widespread strategy—lower the cost of attendance to attract more students. But as we highlighted in our recent webinar on Net Tuition Revenue (NTR) growth, this short-term fix often leads to long-term instability, diminished perceived value, and in some cases, institutional […]
Securing Future Scholars: Summer Engagement Strategies
Don’t let summer melt steal your committed students! Learn 3 key strategies to keep them engaged and excited for college! (from a former Admissions Director). At 3E Enrollment Marketing we have helped position our partner institutions to secure their fall classes. We do that with thoughtful and interactive yield and summer melt campaigns. 3E believes […]