Why Colleges Should Continue Accepting Deposits Despite FAFSA Delays
Students, Parents & Institutions Face FASFA Delays The Free Application for Federal Student Aid (FAFSA) is a crucial step for many students in securing financial aid for college. With the recent U.S. Department of Education announcement that the FAFSA would not be available until December 31, students, parents and institutions face uncertainty. At 3 Enrollment Marketing, […]
Paving The Path Forward: Embracing A Moonshot Vision For Higher Education
In the ever-evolving landscape of higher education, institutions find themselves navigating through challenges like declining enrollments, budget constraints, and shifting student demographics. To thrive in this competitive environment, The Institute advocates for the fusion of Moonshot Vision and Blue Ocean Strategy as a transformative framework, allowing educational institutions to not only survive but flourish. CHOOSING […]
To Email or Not to Email: Navigating Outreach Campaigns for College Recruitment
In today’s digital era, the debate on the efficacy of email outreach campaigns for recruiting high school students to colleges continues to gain momentum. With Gen Z fading from the spotlight and Gen Alpha coming into the light, educational institutions continue to grapple with a critical question: To email or not to email? The Case […]
AI in Higher Ed Enrollment Marketing: A Strategic Approach to Doing More with Less
In the ever-evolving landscape of higher education marketing and enrollment, institutions face growing pressure to achieve more with fewer resources. The introduction of Generative AI is not just a technological advancement but a strategic pivot, enabling institutions to reach prospective students more effectively while emphasizing the personal touch that defines the student experience. The Science […]
Unlocking Email Deliverability: Beyond the Send Button
Introduction: The Journey from Sent to Delivered Emails Since our inception, we’ve recognized a crucial truth: a sent email doesn’t necessarily equate to a delivered email. Ensuring emails reach their intended recipients has been a constant focus for us. After all, having an extensive email list is pointless if the emails don’t make it to […]
The Influence of U.S. News Rankings and School Perception
The Power of ‘Brand Queries’ in Higher Education Last week, U.S. News & World Report released their 2024 rankings – and whether institutional leaders want to admit it or not, these rankings are a big deal in higher education. Online searching can play a huge role in shaping the perception of institutions to prospective students’ […]
3 Solutions that Improve Higher Ed Enrollment Results: What took 6 Partners Now Takes 1.
3 Enrollment Marketing is Modern Marketing Built for Higher Education. Many college and university admissions and enrollment professionals seek new solutions to improve their results. The fact of the current higher ed environment is that it takes working with up to six service providers to assemble an enrollment marketing plan. 3 Enrollment Marketing, Inc. (3E) […]
Is Higher Education Marketing Adapting Fast Enough?
In higher education, just as in the natural world, the rule is simple: adapt or fade away. More harshly put – Evolve or die. The rapid evolution of technology and shifts in prospective student behaviors mean that yesterday’s cutting-edge recruitment strategies could easily become today’s obsolescent tactics. The Ever-Changing Landscape of Student Recruitment Higher education […]
Mastering the Art of Presenting to Senior Audiences
Key Insights from Joe Howard’s Exceptional Approach As an individual who frequently addresses senior audiences through presentations, I recently had the privilege of witnessing a remarkable presentation by Joe Howard, the Vice President for Enrollment at Widener University. This insightful event took place at The Institute for Higher Education in the serene backdrop of Clearwater […]
Winning in a Competitive Market. Insights from Enrollment Marketing Experts
In a recent enlightening webinar, we had the privilege of delving into the world of enrollment marketing and exploring the concept of success with two accomplished professionals: William Boffi of Assumption University and Christine Sneva of Marymount Manhattan College. The conversation was moderated by Patricia Maben, the visionary founder and President of 3 Enrollment Marketing, […]
