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The Enrollment Cliff; Reality or Myth? (Hint: Its a Myth)
For years, educators and policymakers have warned of an impending enrollment cliff, a predicted sharp decline in college enrollment rates as the number of high school graduates declines. However, recent data suggest the contrary. High school graduation rates are relativity stable, instead more students are not choosing college at all. The real issue we have…
Read MoreWebinar Series – Breaking the Mold: Rethinking Data Driven Decision Making
Register for the Webinar Are you tired of relying on intuition and guesswork to make enrollment decisions for your institution? Look no further than the “Breaking the Mold: Rethinking Data Driven Decision Making” webinar series, presented by 3E Enrollment experts. This three-part series challenges traditional strategic enrollment planning (SEP) methods by highlighting the power of…
Read MoreData Analytics For Student Enrollment: What to measure
Increasing student enrollment is one of the most critical aspects of any higher education institution’s success. One way to achieve this is by leveraging data analytics to improve the enrollment funnel, which encompasses the stages a prospective student goes through before becoming a full-fledged student. In this article, we will discuss the importance of analytics…
Read MoreWhy should someone pick your school
Why us? It is a question that higher education asks all the time and one that 3E has been thinking about since we started 5 years ago. Why should a prospective student or family pick our school? There are times when it is obvious. With many people searching for the Football National Champions, the University of…
Read More3 Key Components of Modern Strategic Planning
So much has changed in the higher ed environment. Why hasn’t the way we plan for it? Change. Significant, sweeping change. We’ve been talking about it in higher ed for years: demographic, socioeconomic, technological, behavioral. As the pace of change continues to accelerate, why hasn’t the way higher ed plans? Strategic Planning. The same old…
Read MoreBringing Outcomes & Career Opportunities to the Forefront of Enrollment Strategies
3E ENROLLMENT LEADERSHIP INSIGHT SERIES 3 steps to support students throughout their experience and how to communicate with them. By Susan Dileno, Vice President for Enrollment Management, Ursuline College —————————————————————- Outcomes. ROI. Value. While they’ve always been facets of our enrollment marketing strategies, there’s been a growing pressure to focus on them in more compelling…
Read MoreHow to Increase College-Going Rates: Lessons from a Pioneering Program
3E ENROLLMENT LEADERSHIP INSIGHT SERIES Higher ed has lamented shrinking demographics for a long time—yet very few reports and studies have focused on impacting college-going rates as a path to successful college enrollment. This is a complex and often politicized topic. At Rutgers University, we took this issue head-on. Rutgers University launched a first-of-its-kind college…
Read More5 Enrollment Forecast Models to Consider in an Unpredictable Environment
Better project your next class with modern models. It’s one of the top questions asked around your institution when wrapping up a new class: what’s the plan for the next year’s class? Answering it and building an enrollment plan for next year—as you scramble to enroll and evolve to the changing scenarios for the fall…
Read MoreEvolving Your Enrollment Organization & Team Roles for a New Environment
Being excellent online is an ongoing imperative. Recruiting has changed, and many of the changes are here to stay. Campus visits, tours, and group sessions will return, of course. But the massive and rapid expansion of the virtual experience, including online learning and recruiting, will ensure they remain pillars of modern student recruitment, retention, and…
Read MoreSummer of SERP: Getting Your Digital Welcome Center in Great Shape
5 quick tips to win the search engine results for your institution. When someone googles your college or university, the Search Engine Results Page (SERP) is what appears. The SERP isn’t about generating awareness; it is about facilitating exploration for students who are already aware of you—those who knew enough to want to google you.…
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