Employers Follow the Shift in Institutional Prestige: How the New Talent Economy is Reshaping Winners and Losers in Higher Education
Employers Follow the Shift in Institutional Prestige: How the New Talent Economy is Reshaping Winners and Losers in Higher Education In the new talent economy, institutional prestige is being rewritten not by tradition, but by which campuses have become indispensable to employers and regional growth. This brief traces how flagship and emerging public universities have […]
3 Enrollment Marketing Launches 3E AI Feed the Beast to Help Colleges Win in the Age of AI Search
3 Enrollment Marketing Launches 3E AI Feed the Beast to Help Colleges Win in the Age of AI Search REXFORD, N.Y. — September 9, 2026 — 3 Enrollment Marketing announced the launch of 3E AI Feed the Beast, an AI visibility and reputation engine designed to help colleges and universities become more discoverable across AI-powered […]
Graduate Enrollment Doesn’t Have a Marketing Problem. It Has a Strategy Problem.
Graduate Enrollment Doesn’t Have a Marketing Problem. It Has a Strategy Problem. REXFORD, N.Y., August 11, 2026 — For years, colleges and universities have responded to graduate enrollment challenges by increasing marketing investments, launching new campaigns, or adding programs. But in today’s market, those tactics are no longer enough. As graduate enrollment stagnates, graduate-level enrollment […]
3 Enrollment Marketing Appoints Alejandra C. Sosa Pieroni as Senior Vice President of Partner Strategy and Success
For Immediate Release Rexford, NY – July 29, 2026 – 3 Enrollment Marketing (3E), a leader in modern enrollment marketing, today announced the appointment of Alejandra (Ale) C. Sosa Pieroni, Ed.D. as Senior Vice President of Partner Strategy and Success. A nationally recognized higher education leader, Ale brings more than two decades of experience driving […]
Beyond Athletes and Non-Athletes
Discovering the hidden enrollment market between the two. –Jim Rogers, CEO of 3 Enrollment Marketing For years, enrollment strategies have been built around a common assumption: “How do we recruit more non-athletes?” It’s a question I hear on campuses across the country. The problem is that it’s the wrong question. After analyzing organized sports participation […]
What Higher Education Can Learn from the Strategic Genius of Taylor Swift
Higher education leaders may be surprised to find some of the most relevant strategic lessons today coming not from another university president, enrollment expert, or corporate CEO—but from Taylor Swift. In a presentation at the Institute for Higher Education 2026, based on his book, There’s Nothing Like This: The Strategic Genius of Taylor Swift, Harvard Business Review Senior Editor Kevin Evers outlines […]
New 3 Enrollment Marketing Clients Beat 2025 Market Benchmarks for Applications and Deposits
New 3 Enrollment Marketing Clients Beat 2025 Market Benchmarks for Applications and Deposits Rexford, N.Y. — March 24, 2026 — 3 Enrollment Marketing, Inc. today announced the company’s 2025 higher education client results. Reflective of its client promise, 100% of new clients last year grew results in both student applications and net deposits. Also, 100% […]
3E MarketIQ Provides Point-In-Time Enrollment Benchmarking
Rexford, N.Y. — Feb. 10, 2026 — 3 Enrollment Marketing announces the release of 3E MarketIQ, a next-generation benchmarking platform powered by point-in-time, current-cycle enrollment data. Higher education leaders can access the platform and contribute their institutional data securely and anonymously at no cost. “3E MarketIQ is designed for busy higher education professionals who understand that analyzing and interpreting their data deeply puts them in a proactive rather than reactive stance,” explained Sean Shaikun, vice […]
3Ei Recruiter Defines the Product Category for Empathy-driven AI Recruitment in College Enrollment
Rexford, N.Y. — Sept. 19, 2025 — Yesterday, 3 Enrollment Marketing announced the availability of 3Ei Recruiter, the first and only Artificial Intelligence agent built to guide prospective students forward through the enrollment journey using empathetic and brand-perfect responses, as a standalone product. Raising the bar in an increasingly noisy market of AI […]
3Ei Recruiter Launches as First AI Agent Designed to Respond with Empathy and Brand-perfect Insights for College Recruitment
Rexford, N.Y. — Sept. 18, 2025 — Today, 3 Enrollment Marketing launched 3Ei Recruiter, the market’s first and only Artificial Intelligence admission recruiter built to guide students through the journey of visiting, applying and depositing with empathy and brand-perfect responses. In August, 3E announced the availability of 3Ei Recruiter with 3Ei Conversion Apply […]