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Crafting Digital Excellence: Unveiling the Power of 3E Design Science

In the ever-evolving landscape of digital solutions, user experience reigns supreme. Enter 3E Design Science, a powerhouse methodology designed to elevate digital interactions. Let’s delve into the core principles that make this approach a game-changer for businesses aiming to leave a lasting impact. CONSISTENT & REPETITIVE: Building Cohesion and Trust At the heart of 3E […]

Navigating the Competitive Landscape in Enrollment Management: A Strategic Imperative

Introduction: In the ever-evolving realm of recruitment and enrollment management, strategic intelligence plays a pivotal role. This article delves into the importance of understanding competitive information for universities seeking a robust enrollment strategy.  The Significance of Competitor Awareness: Recruitment is not conducted in isolation; it’s a dynamic interplay influenced by competitors and institutional strategies. Regular […]

Maximize Yield for Student Enrollment: Practical Advice

In the realm of student recruitment, attracting applicants is only half the battle. The true challenge lies in converting those admitted into enrolled students. Yield management is pivotal in this process, encompassing everything from initial communication and campus tours to enrollment. To improve yield, it’s crucial to identify new tactics that improve yield and shed […]

Why Colleges Should Continue Accepting Deposits Despite FAFSA Delays

Students, Parents & Institutions Face FASFA Delays The Free Application for Federal Student Aid (FAFSA) is a crucial step for many students in securing financial aid for college. With the recent U.S. Department of Education announcement that the FAFSA would not be available until December 31, students, parents and institutions face uncertainty. At 3 Enrollment Marketing, […]

Paving The Path Forward: Embracing A Moonshot Vision For Higher Education

In the ever-evolving landscape of higher education, institutions find themselves navigating through challenges like declining enrollments, budget constraints, and shifting student demographics. To thrive in this competitive environment, The Institute advocates for the fusion of Moonshot Vision and Blue Ocean Strategy as a transformative framework, allowing educational institutions to not only survive but flourish.  CHOOSING […]

To Email or Not to Email: Navigating Outreach Campaigns for College Recruitment

In today’s digital era, the debate on the efficacy of email outreach campaigns for recruiting high school students to colleges continues to gain momentum. With Gen Z fading from the spotlight and Gen Alpha coming into the light, educational institutions continue to grapple with a critical question: To email or not to email? The Case […]

AI in Higher Ed Enrollment Marketing: A Strategic Approach to Doing More with Less

In the ever-evolving landscape of higher education marketing and enrollment, institutions face growing pressure to achieve more with fewer resources. The introduction of Generative AI is not just a technological advancement but a strategic pivot, enabling institutions to reach prospective students more effectively while emphasizing the personal touch that defines the student experience. The Science […]

Unlocking Email Deliverability: Beyond the Send Button

Introduction: The Journey from Sent to Delivered Emails Since our inception, we’ve recognized a crucial truth: a sent email doesn’t necessarily equate to a delivered email. Ensuring emails reach their intended recipients has been a constant focus for us. After all, having an extensive email list is pointless if the emails don’t make it to […]

The Influence of U.S. News Rankings and School Perception

The Power of ‘Brand Queries’ in Higher Education Last week, U.S. News & World Report released their 2024 rankings – and whether institutional leaders want to admit it or not, these rankings are a big deal in higher education. Online searching can play a huge role in shaping the perception of institutions to prospective students’ […]