Institute for Higher Education

Unlocking Email Deliverability: Beyond the Send Button

Introduction: The Journey from Sent to Delivered Emails Since our inception, we’ve recognized a crucial truth: a sent email doesn’t necessarily equate to a delivered email. Ensuring emails reach their intended recipients has been a constant focus for us. After all, having an extensive email list is pointless if the emails don’t make it to […]

The Influence of U.S. News Rankings and School Perception

The Power of ‘Brand Queries’ in Higher Education Last week, U.S. News & World Report released their 2024 rankings – and whether institutional leaders want to admit it or not, these rankings are a big deal in higher education. Online searching can play a huge role in shaping the perception of institutions to prospective students’ […]

3 Solutions that Improve Higher Ed Enrollment Results: What took 6 Partners Now Takes 1.

3 Enrollment Marketing is Modern Marketing Built for Higher Education. Many college and university admissions and enrollment professionals seek new solutions to improve their results. The fact of the current higher ed environment is that it takes working with up to six service providers to assemble an enrollment marketing plan. 3 Enrollment Marketing, Inc. (3E) […]

Is Higher Education Marketing Adapting Fast Enough?

In higher education, just as in the natural world, the rule is simple: adapt or fade away. More harshly put – Evolve or die. The rapid evolution of technology and shifts in prospective student behaviors mean that yesterday’s cutting-edge recruitment strategies could easily become today’s obsolescent tactics. The Ever-Changing Landscape of Student Recruitment Higher education […]

Mastering the Art of Presenting to Senior Audiences

Key Insights from Joe Howard’s Exceptional Approach  As an individual who frequently addresses senior audiences through presentations, I recently had the privilege of witnessing a remarkable presentation by Joe Howard, the Vice President for Enrollment at Widener University. This insightful event took place at The Institute for Higher Education in the serene backdrop of Clearwater […]

Winning in a Competitive Market. Insights from Enrollment Marketing Experts

In a recent enlightening webinar, we had the privilege of delving into the world of enrollment marketing and exploring the concept of success with two accomplished professionals: William Boffi of Assumption University and Christine Sneva of Marymount Manhattan College. The conversation was moderated by Patricia Maben, the visionary founder and President of 3 Enrollment Marketing, […]

Revolutionizing Higher Education: Introducing 3E ForwardIQ Academics – Unlocking Growth Potential in Minutes

ONEONTA, N.Y. (PRWEB) JULY 31, 2023 3E Enrollment Marketing is proud to announce the launch of their groundbreaking product, 3E ForwardIQ Academics. Designed exclusively for higher education institutions, this cutting-edge software empowers institutional leaders to seize new academic program growth opportunities, assess program viability, and optimize academic program mixes within minutes. By revolutionizing the way academic […]

Navigating the Enrollment Cliff: College Enrollment Trends and Challenges

For years, educators and policymakers have sounded the alarm about an impending “enrollment cliff,” a predicted sharp decline in college enrollment rates as the number of high school graduates declines. In this era of shifting education dynamics, the value of higher education is being reevaluated, with an increasing number of high school graduates opting out […]

Data Analytics For Student Enrollment: What to measure

Increasing student enrollment is one of the most critical aspects of any higher education institution’s success. One way to achieve this is by leveraging data analytics to improve the enrollment funnel, which encompasses the stages a prospective student goes through before becoming a full-fledged student. In this article, we will discuss the importance of analytics […]