Unlocking Email Deliverability: Beyond the Send Button

Introduction: The Journey from Sent to Delivered Emails

Since our inception, we’ve recognized a crucial truth: a sent email doesn’t necessarily equate to a delivered email. Ensuring emails reach their intended recipients has been a constant focus for us. After all, having an extensive email list is pointless if the emails don’t make it to their destinations.

In Conversation with Dr. Jami Hornbuckle: Navigating the Email Landscape

Dr. Jami Hornbuckle, one of our esteemed Difference Makers dedicated to ensuring message delivery, recently sat down with Matt Hames to delve into the intricacies of emails, spam, and deliverability.

In a candid moment, Hornbuckle debunked a common misconception about emails:

“One of the biggest fallacies you’ll encounter is thinking that a sent email is automatically a delivered email.”

Watch the insightful conversation here.

The Email Delivery Conundrum: Unraveling the Mystery

Ever wondered why your emails might not be making it to the inbox? Essentially, Outlook and Gmail, like any products, prioritize user satisfaction. If a user’s inbox is inundated with spam, blame initially falls on the senders, but prolonged frustration might turn towards the email service itself.

At 3E, our commitment to content delivery, whether it’s an email or an ad, has been unwavering since day one.

Jami Hornbuckle sheds light on our approach:

“A modern-day email marketing strategy is a combination of science and art.”

Understanding the intricacies of email deliverability, we closely monitor factors such as spam scores. Hornbuckle emphasizes the role of AI in shaping what users see, a principle applicable not only to emails but also to social platforms delivering both paid and organic content.

Cracking the Code: Factors Influencing Email Deliverability

When it comes to email deliverability, we emphasize the significance of the spam score. Our algorithms scrutinize elements like subject lines, body text, and embedded links. However, it doesn’t end there—engagement, personalization, time spent on emails, and other metrics are part of the daily analysis conducted by Jami and her team.

For a comprehensive understanding, watch the entire conversation here.

Connect with Us: Learn More about Email Deliverability

If you’re eager to delve deeper into the world of email deliverability, we’re here to guide you. Drop us a note, and we’ll gladly deliver a presentation on the intricacies of ensuring your messages reach their intended audience.