Winning in a Competitive Market. Insights from Enrollment Marketing Experts
In a recent enlightening webinar, we had the privilege of delving into the world of enrollment marketing and exploring the concept of success with two accomplished professionals: William Boffi of Assumption University and Christine Sneva of Marymount Manhattan College. The conversation was moderated by Patricia Maben, the visionary founder and President of 3 Enrollment Marketing, […]
Why Should Someone Pick your School
Why us? It is a question that higher education asks all the time and one that 3E has been thinking about since we started 5 years ago. Why should a prospective student or family pick our school? There are times when it is obvious. With many people searching for the Football National Champions, the University of […]
3 Key Components of Modern Strategic Planning
So much has changed in the higher ed environment. Why hasn’t the way we plan for it? Change. Significant, sweeping change. We’ve been talking about it in higher ed for years: demographic, socioeconomic, technological, behavioral. As the pace of change continues to accelerate, why hasn’t the way higher ed plans? Strategic Planning. The same old […]
Bringing Outcomes & Career Opportunities to the Forefront of Enrollment Strategies
3E ENROLLMENT LEADERSHIP INSIGHT SERIES 3 steps to support students throughout their experience and how to communicate with them. By Susan Dileno, Vice President for Enrollment Management, Ursuline College —————————————————————- Outcomes. ROI. Value. While they’ve always been facets of our enrollment marketing strategies, there’s been a growing pressure to focus on them in more compelling […]
How to Increase College-Going Rates: Lessons from a Pioneering Program
3E ENROLLMENT LEADERSHIP INSIGHT SERIES Higher ed has lamented shrinking demographics for a long time—yet very few reports and studies have focused on impacting college-going rates as a path to successful college enrollment. This is a complex and often politicized topic. At Rutgers University, we took this issue head-on. Rutgers University launched a first-of-its-kind college […]
5 Enrollment Forecast Models to Consider in an Unpredictable Environment
Better project your next class with modern models. It’s one of the top questions asked around your institution when wrapping up a new class: what’s the plan for the next year’s class? Answering it and building an enrollment plan for next year—as you scramble to enroll and evolve to the changing scenarios for the fall […]
Evolving Your Enrollment Organization & Team Roles for a New Environment
Being excellent online is an ongoing imperative. Recruiting has changed, and many of the changes are here to stay. Campus visits, tours, and group sessions will return, of course. But the massive and rapid expansion of the virtual experience, including online learning and recruiting, will ensure they remain pillars of modern student recruitment, retention, and […]
Summer of SERP: Getting Your Digital Welcome Center in Great Shape
5 quick tips to win the search engine results for your institution. When someone googles your college or university, the Search Engine Results Page (SERP) is what appears. The SERP isn’t about generating awareness; it is about facilitating exploration for students who are already aware of you—those who knew enough to want to google you. […]
2021 Enrollment Planning in a Summer of Uncertainty
5 thoughts for college and university enrollment leaders. Reality is sinking in and uncertainty is leading to incredibly diverse planning initiatives for Fall 2020 enrollment. As our industry focuses on the pandemic impact on new and returning college students this fall, another question looms. What’s the impact on the next class, the entering class of […]
9 Best Practices for Moving Your In-Person Student Events to an Online Experience
It’s the same, but different. Everything is in the process of moving online: classes, office hours, health services—and all of your prospective and admitted student events. The move to online makes sense. The need for your prospective and admitted students to experience your campus and meet the people who make up your great institution remains […]
