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Navigating the Competitive Landscape in Enrollment Management: A Strategic Imperative

Introduction: In the ever-evolving realm of recruitment and enrollment management, strategic intelligence plays a pivotal role. This article delves into the importance of understanding competitive information for universities seeking a robust enrollment strategy.  The Significance of Competitor Awareness: Recruitment is not conducted in isolation; it’s a dynamic interplay influenced by competitors and institutional strategies. Regular […]

Maximize Yield for Student Enrollment: Practical Advice

In the realm of student recruitment, attracting applicants is only half the battle. The true challenge lies in converting those admitted into enrolled students. Yield management is pivotal in this process, encompassing everything from initial communication and campus tours to enrollment. To improve yield, it’s crucial to identify new tactics that improve yield and shed […]

Unlocking Email Deliverability: Beyond the Send Button

Introduction: The Journey from Sent to Delivered Emails Since our inception, we’ve recognized a crucial truth: a sent email doesn’t necessarily equate to a delivered email. Ensuring emails reach their intended recipients has been a constant focus for us. After all, having an extensive email list is pointless if the emails don’t make it to […]

The Influence of U.S. News Rankings and School Perception

The Power of ‘Brand Queries’ in Higher Education Last week, U.S. News & World Report released their 2024 rankings – and whether institutional leaders want to admit it or not, these rankings are a big deal in higher education. Online searching can play a huge role in shaping the perception of institutions to prospective students’ […]

Mastering the Art of Presenting to Senior Audiences

Key Insights from Joe Howard’s Exceptional Approach  As an individual who frequently addresses senior audiences through presentations, I recently had the privilege of witnessing a remarkable presentation by Joe Howard, the Vice President for Enrollment at Widener University. This insightful event took place at The Institute for Higher Education in the serene backdrop of Clearwater […]

Winning in a Competitive Market. Insights from Enrollment Marketing Experts

In a recent enlightening webinar, we had the privilege of delving into the world of enrollment marketing and exploring the concept of success with two accomplished professionals: William Boffi of Assumption University and Christine Sneva of Marymount Manhattan College. The conversation was moderated by Patricia Maben, the visionary founder and President of 3 Enrollment Marketing, […]

Why Should Someone Pick your School

Why us? It is a question that higher education asks all the time and one that 3E has been thinking about since we started 5 years ago. Why should a prospective student or family pick our school? There are times when it is obvious. With many people searching for the Football National Champions, the University of […]

3 Key Components of Modern Strategic Planning

So much has changed in the higher ed environment. Why hasn’t the way we plan for it? Change. Significant, sweeping change. We’ve been talking about it in higher ed for years: demographic, socioeconomic, technological, behavioral. As the pace of change continues to accelerate, why hasn’t the way higher ed plans? Strategic Planning. The same old […]

Bringing Outcomes & Career Opportunities to the Forefront of Enrollment Strategies

3E ENROLLMENT LEADERSHIP INSIGHT SERIES 3 steps to support students throughout their experience and how to communicate with them. By Susan Dileno, Vice President for Enrollment Management, Ursuline College —————————————————————- Outcomes. ROI. Value. While they’ve always been facets of our enrollment marketing strategies, there’s been a growing pressure to focus on them in more compelling […]

How to Increase College-Going Rates: Lessons from a Pioneering Program

3E ENROLLMENT LEADERSHIP INSIGHT SERIES Higher ed has lamented shrinking demographics for a long time—yet very few reports and studies have focused on impacting college-going rates as a path to successful college enrollment. This is a complex and often politicized topic. At Rutgers University, we took this issue head-on. Rutgers University launched a first-of-its-kind college […]