Do Cookies Matter? Not as Much as You Think.
In today’s digital world, everyone discusses data privacy and cookieless advertising. So, how do we keep engaging students when the cookie crumbs are drying up? At 3 Enrollment Marketing, Inc., we’ve sunk into what we do best – solving problems to drive results. By leveraging AI, data, and an advanced marketing tech stack, we’ve moved […]
3E ForwardIQ Forecast Now Includes the Most Accurate Daily Enrollment Forecasting Model In Higher Education
Are You on Track to Meeting Your Enrollment Goals Today? September 9, 2024 The latest release of 3E ForwardIQ Forecast, the only platform in higher education that provides a data-driven 3-year enrollment run rate view, market strategy scenario planning, and the most accurate daily enrollment forecasting model in higher education, has been introduced. 3E ForwardIQ […]
MARKETING AUTOMATION PLATFORMS: WHAT ARE THE ADVANTAGES?
Patricia Maben, President, 3 Enrollment Marketing The shift to a more experience-driven economy means personalization and efficiency in enrollment marketing strategies are critical. Marketing automation platforms (MAPs) can meet those needs by providing a higher level of personalization and efficiency. MAPs provide a level of personalization that goes beyond the static data management of typical […]
Navigating the Competitive Landscape in Enrollment Management: A Strategic Imperative
Introduction: In the ever-evolving realm of recruitment and enrollment management, strategic intelligence plays a pivotal role. This article delves into the importance of understanding competitive information for universities seeking a robust enrollment strategy. The Significance of Competitor Awareness: Recruitment is not conducted in isolation; it’s a dynamic interplay influenced by competitors and institutional strategies. Regular […]
Maximize Yield for Student Enrollment: Practical Advice
In the realm of student recruitment, attracting applicants is only half the battle. The true challenge lies in converting those admitted into enrolled students. Yield management is pivotal in this process, encompassing everything from initial communication and campus tours to enrollment. To improve yield, it’s crucial to identify new tactics that improve yield and shed […]
Why Colleges Should Continue Accepting Deposits Despite FAFSA Delays
Students, Parents & Institutions Face FASFA Delays The Free Application for Federal Student Aid (FAFSA) is a crucial step for many students in securing financial aid for college. With the recent U.S. Department of Education announcement that the FAFSA would not be available until December 31, students, parents and institutions face uncertainty. At 3 Enrollment Marketing, […]
To Email or Not to Email: Navigating Outreach Campaigns for College Recruitment
In today’s digital era, the debate on the efficacy of email outreach campaigns for recruiting high school students to colleges continues to gain momentum. With Gen Z fading from the spotlight and Gen Alpha coming into the light, educational institutions continue to grapple with a critical question: To email or not to email? The Case […]
Unlocking Email Deliverability: Beyond the Send Button
Introduction: The Journey from Sent to Delivered Emails Since our inception, we’ve recognized a crucial truth: a sent email doesn’t necessarily equate to a delivered email. Ensuring emails reach their intended recipients has been a constant focus for us. After all, having an extensive email list is pointless if the emails don’t make it to […]
The Influence of U.S. News Rankings and School Perception
The Power of ‘Brand Queries’ in Higher Education Last week, U.S. News & World Report released their 2024 rankings – and whether institutional leaders want to admit it or not, these rankings are a big deal in higher education. Online searching can play a huge role in shaping the perception of institutions to prospective students’ […]
Mastering the Art of Presenting to Senior Audiences
Key Insights from Joe Howard’s Exceptional Approach As an individual who frequently addresses senior audiences through presentations, I recently had the privilege of witnessing a remarkable presentation by Joe Howard, the Vice President for Enrollment at Widener University. This insightful event took place at The Institute for Higher Education in the serene backdrop of Clearwater […]
