Land as much as 50% of next year’s class, this year.
February 3, 2025
3 Enrollment Marketing, Inc. (3E), one of the largest enrollment marketing solutions providers in higher education, announces the launch of 3E Awareness Rising Seniors, a new solution designed to help institutions engage with prospective students during their junior year spring semester.
Many institutions do not prioritize recruitment before students’ senior year of high school. Not engaging rising seniors in a modern way often leads to fewer applications than your goals or less engaged applicants, hurting yield a few months later.
Engaging rising seniors in the spring can increase awareness, interest, applications, and fall campus visits. This leads to both more engaged applicants and improved deposit yield.
3E Awareness Rising Seniors will help you win more by providing a targeted, three-month campaign focusing on reaching high school juniors, a.k.a. “rising seniors.”
Data gathered on students who are included in a pre-senior campaign versus those who are not speaks for itself. Names purchased before the senior year convert to applicants at 2x the rate of names purchased as seniors. Moreso, students nurtured in 3E Awareness campaigns before their senior year convert higher throughout the full admissions cycle by as much as 2-3%.
3E Awareness Rising Seniors is designed to help institutions:
· Identify new students and drive interest and action
· Increase applications and campus visits in the fall
· Separate yourself from other institutions through a retail inspired approach to content that delivers high student engagement.
“As someone who has shaped the enrollment strategy for hundreds of institutions here at 3E, I have seen the direct impact of 3E Awareness programs on client results, said Kristen Taylor, Vice President of Market Strategy and Analytics at 3E. “I can confidently say that a small investment in modern market to rising seniors will improve your enrollment results.”
3E Awareness Rising Seniors is available now. Institutions interested in learning more about the program can visit the 3E website or contact a 3E representative.
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About 3 Enrollment Marketing, Inc.
3 Enrollment Marketing Inc. is one of higher education’s largest enrollment marketing solution providers. 3E provides comprehensive, technology-enabled solutions to drive action from digital natives and their influencers. Over the past six years, 80% of 3E’s clients have experienced application and deposit growth.
