3 Enrollment Marketing

Enrolling a student is challenging—and as marketing channels grow and the technology solutions to manage them multiply, it’s not getting any easier. 3 Enrollment Marketing makes it easier for you. Success is not about simply adding elements—it’s about integrating the right ones.

3E manages the complexity so you don't have to.

3 SHIFTS IN ENROLLMENT MARKETING

AUDIENCE

Audience: reach is as important as outreach.

"Right student, right time" isn't enough anymore: students are increasingly turning to supporting adults and peers for advice in their college search. Your message should 

go beyond your target student audience 

to engage other students as well as students' influencers.


REACH 

IS AS IMPORTANT 

AS OUTREACH.

CHANNELS

Channels: be everywhere you need to be--and nowhere you don't.

Social, digital, mobile, direct mail, email. 

It's near impossible to keep up, much less integrate, new channels into a cohesive strategy--but if you don't, you're wasting resources and risking your objectives. 

You need to ask what channels are worth it, when, and with whom? 


BE EVERYWHERE 

YOU NEED TO BE--AND 

NOWHERE YOU DON'T.

TECHNOLOGY

Technology: you must have the capability to deliver on audience expectations 24/7.

There are 5,000+ marketing tech providers--an (overwhelming) sign of the changes in how we communicate today.

We turn to our devices to act on in-the-moment needs. You can’t just focus on getting students to the next stage: you must focus on each micromoment. 



YOU MUST HAVE THE CAPABILITY 

TO DELIVER ON AUDIENCE EXPECTATIONS 24/7. 

3 WAYS WE ADDRESS THESE SHIFTS

1

WE REACH THE RIGHT AUDIENCES FOR THE MESSAGE OR 

CALL-TO-ACTION


Students and Parents

Counselors and Teachers

Alumni, Current Students, and Peers


2

WE INTEGRATE THE RIGHT CHANNELS FOR EACH SPECIFIC AUDIENCE & GOAL


Build brand awareness

Capture info and interests

Nurture relationships

Encourage action

Engage and convert

3

WE STRATEGICALLY USE MODERN TECH TO PERSONALIZE THE STUDENT EXPERIENCE


Marketing automation

Behavioral engagement

Engagement scoring

Mobile app and SMS

Social & digital tools

It's not about spending more; it's about spending with impact while reclaiming time in your day.

3 WAYS TO WORK WITH US

We build a 3E strategy aligned to your specific objectives:

1. BUILDING A STRONG POOL OF ENGAGED INQUIRERS

2. ENGAGING & BUILDING TRUST WITH PARENTS, PEERS, & COUNSELORS

3. MOTIVATING STUDENTS TO TAKE A HIGH-INTEREST ACTION 

    (VISIT, APPLY, ENROLL)


Then, you choose the way we'll work together:

1. WE'VE GOT THIS.

We've got this: strategy + execution + delivery.

We deliver the plan, the tech, and the content. We then execute it and deliver the results.


3E Marketing Strategy:

   3E Awareness, 3E Influence, 3E Convert

3E Social media content roadmap 

3E Execution

3E-delivered results 


You gain more time to focus on your other priorities.


2. WE'VE GOT YOUR BACK.

We'll orchestrate your plan and deliver the results.

We deliver the plan, orchestrate it with your other providers, and deliver the results.

 

3E Marketing Strategy

3E Social media content roadmap 

3E guides your vendors

3E provides components as needed

3E ensures results


You gain more time to focus on your other priorities. 

3. YOU'VE GOT THIS.

We deliver the plan, and you execute how you choose.

We deliver the plan, and you execute it how you choose.

  

3E Marketing Strategy

3E Social media content roadmap 

You take it from there




You can be more efficient in managing your strategy and gain time for other priorities.

ABOUT US

WE LIVE FOR THIS

Enrollment and marketing experience

 We’re in it because we’ve lived it—we apply 100 years of enrollment and marketing experience in helping you hit your goals--and we’re passionate about advancing enrollment management.

WE'RE PROBLEM SOLVERS

We solve enrollment challenges.

 Challenges: we’ve been the enrollment leaders facing them, the consultants who have helped leaders address them, and the strategists who have solved them. We're inspired by figuring out solutions.

WE'RE CUTTING-EDGE

Smart, relevant use of technology for modern student recruitment.

(WHEN IT COUNTS)

We are on the leading edge of marketing technology, but we only apply what makes sense for you, your goals, and your 

budget.