Institute for Higher Education

Webinar Series – Breaking the Mold: Rethinking Data Driven Decision Making: Part 2

Boosting Enrollment with Data-Driven Funnel Optimization

Join our enrollment experts in this interactive webinar to discover how to leverage data to optimize your enrolment funnel and increase conversion rates. Unlocking the stories that data can tell is not a once in a year exercise but a continued challenge that enrollment leaders need to take in optimizing their enrollment funnel.

In this webinar, our expert panel will discuss:

  • The concept of run rate and why it is important.
  • How to develop a comprehensive enrollment KPI toolkit to monitor and optimize your funnel.
  • The levers you can pull to drive incremental improvements, such as design, content and technology.
  • Share a blueprint with the right reports, visualizations, and presentations you can use to communicate with internal and external stakeholders.

Matt Hames MATT HAMESAssociate Vice President Digital and Social Strategy ·3 Enrollment Marketing

Matt’s considered a pioneer in social media for higher ed. A regular speaker on digital media – including at the HigherEdWeb and EduWeb conferences – he is an expert on emerging trends and consumer behavior in higher education. He has created customized campaigns to enhance online and offline market presence among target demographics, and he is a thought leader in how institutions can use social and digital media to build their classes.


Sophie Shiatis, CEO · Shiny Blue Marketing

Sophie is a high-energy marketing leader balances strategic thinking with flawless execution. Sophie has over 25 years of experience in designing and improving customer journey experiences through data driven decision making. She has led multiple demand generation teams within the technology industry and brings a wealth of knowledge in digital analytics and optimizing conversion rates.

As a 3E board member, she brings strategy, inspiration, innovation, campaign expertise, and creative thinking together to help Higher Education institutions.


Kristen TaylorExecutive Leader & Strategist in Higher Education, Enrollment & Marketing · 3 Enrollment Marketing

Kristen is an experienced executive leader, ideator, analyst, and strategist, and more importantly a difference maker. She is driven by her passion for education and transforming lives. She has introduced strategic enrollment management and enrollment marketing at various institutions and has  identified areas for enrollment growth and improvement for student success despite challenging enrollment plateaus and declines. She is a thought leader and brings best practices to enrollment and higher education.