Institute for Higher Education

The AI Revolution: How to Future-Proof Your College’s Marketing Strategy

Artificial Intelligence (AI) has transformed the digital landscape in ways that were once unimaginable. From chatbots to voice assistants, AI is changing the way businesses interact with their customers. Higher education institutions are not exempt from this digital transformation. In this webinar, our host Natalie Mazanowski will take a deep dive into AI and its impact on digital marketing for college search and higher education.

In this webinar, you’ll learn:

  • The basics of AI and how it can be used in digital marketing
  • How AI can help colleges and universities in the student recruitment process
  • How AI can be used to personalize communication with prospective students
  • The role of chatbots in college search and higher education
  • Best practices for integrating AI into your digital marketing strategy

Natalie Mazanowski is an AI expert with over 20 years of experience in the digital marketing space. She has worked with numerous higher education institutions to implement AI-powered solutions to improve their student recruitment and retention efforts.

Whether you’re a marketer at a higher education institution or just interested in learning more about AI and digital marketing, this webinar is for you. Join us as we explore the exciting possibilities of AI in college search and higher education.