Rexford, N.Y. — Sept. 19, 2025 — Yesterday, 3 Enrollment Marketing announced the availability of 3Ei Recruiter, the first and only Artificial Intelligence agent built to guide prospective students forward through the enrollment journey using empathetic and brand-perfect responses, as a standalone product. Raising the bar in an increasingly noisy market of AI agents, 3Ei Recruiter delivers hyper-personalized experiences for students as one point of engagement in a robust college enrollment strategy.
“Most AI agents miss the nuance in how students and families ask questions. The result is often generic or even misleading responses,” said Natalie Mazanowski, Senior Vice President, 3E Center for Product and Process Innovation. “By listening not just to words, but also to behaviors and sentiment, and using a trusted enrollment framework, 3Ei Recruiter gives students and families an empathetic, human-like experience they can count on throughout their enrollment journey.”
3Ei Recruiter is the second product in a suite of Intelligent solutions—including 3Ei Conversion Apply 2025— designed to quickly learn and adapt student outreach strategies based on more than 3 billion signals gleaned from student engagement data in the 3Ei Experience Platform. Integrated with 3Ei Experience Platform or as a standalone, 3Ei Recruiter not only engages with students in real time, it delivers campaign-driven, hyper-personalized communications informed by a student’s data in your CRM, their web activity and behavior within your enrollment campaigns. The connectivity transforms what could be anonymous engagement into structured recruitment insights for personalized follow-up by the admissions team.
3Ei Recruiter’s low-lift and rapid implementation enables institutions to be live in 30 days—crucial for making an impact on the current enrollment cycle in a time when a demographic shift of student populations and preferences is intensifying competition.
“We prioritized a user-friendly experience that provided accurate information, and 3Ei Recruiter delivers on both,” said Courtney H. Kelly, associate vice president for enrollment, Widener University. “3Ei Recruiter was also fast and easy to implement. With minimal effort by our team, we had our AI Recruiter live and engaging with students on our landing pages quickly.”
With nearly 40 years of experience as a college enrollment officer, Mary Grondahl, now vice president for strategy and institutional positioning at 3E, knows just how competitive student recruitment in higher education can be and how difficult it can be to reliably anticipate prospective student behavior. Emotional cues, she says, are the strongest predictor of how likely a student will choose your institution and enroll. Surface signals such as hyperlink clicks, email-open rates and form completions are weighted as the lowest predictor.
“3Ei Recruiter interacts with students like your best recruiter would, not like a trained computer system, so it detects sentiment and responds accordingly,” adds Grondahl. “Then, the conversations sync directly with institutions’ enrollment management system and automate additional targeted engagement as defined by the enrollment campaign strategy. It’s a win-win for the student experience and admission recruiters.”
Voice, email, SMS and direct messaging can be added to build a full-circle recruitment experience.
This week, NACAC attendees can schedule an appointment to view both products onsite, including an opportunity to put real student questions to the test and compare 3Ei Recruiter to existing solutions.
ABOUT 3 Enrollment Marketing
3 Enrollment Marketing specializes in innovative, AI-assisted solutions designed specifically for higher education enrollment. With a proven track record, deep expertise and billions of student interactions informing their technology, 3E continues to set industry standards for intelligent, amplified, impactful enrollment marketing. Over 80% of 3E clients have experienced growth in applications and deposits in the past six years.
MEDIA CONTACT
Melissa Farmer Richards
Director of Marketing
melissa.richards@3enrollment.com