The Influence of U.S. News Rankings and School Perception
The Power of ‘Brand Queries’ in Higher Education Last week, U.S. News & World Report released their 2024 rankings – and whether institutional leaders want to admit it or not, these rankings are a big deal in higher education. Online searching can play a huge role in shaping the perception of institutions to prospective students’ […]
3 Solutions that Improve Higher Ed Enrollment Results: What took 6 Partners Now Takes 1.
3 Enrollment Marketing is Modern Marketing Built for Higher Education. Many college and university admissions and enrollment professionals seek new solutions to improve their results. The fact of the current higher ed environment is that it takes working with up to six service providers to assemble an enrollment marketing plan. 3 Enrollment Marketing, Inc. (3E) […]
Is Higher Education Marketing Adapting Fast Enough?
In higher education, just as in the natural world, the rule is simple: adapt or fade away. More harshly put – Evolve or die. The rapid evolution of technology and shifts in prospective student behaviors mean that yesterday’s cutting-edge recruitment strategies could easily become today’s obsolescent tactics. The Ever-Changing Landscape of Student Recruitment Higher education […]
Mastering the Art of Presenting to Senior Audiences
Key Insights from Joe Howard’s Exceptional Approach As an individual who frequently addresses senior audiences through presentations, I recently had the privilege of witnessing a remarkable presentation by Joe Howard, the Vice President for Enrollment at Widener University. This insightful event took place at The Institute for Higher Education in the serene backdrop of Clearwater […]
