Prospective students are no longer relying solely on search engines to explore their options. They’re asking ChatGPT, Google AI Mode, Gemini, and other AI platforms which institutions to consider, which programs deliver the strongest outcomes, and where they’re most likely to succeed.
The question isn’t whether AI influences enrollment. It’s whether your institution is part of the answers students receive.
Join Natalie Mazanowski, one of higher education’s leading enrollment marketing strategists, as she explores how AI is reshaping student discovery and what enrollment leaders should do now to remain competitive.