Prospective students no longer start with your institutional homepage or your latest Instagram campaign as the entry point to engage with your content. They ask AI assistants specific questions like “Is _ a good school?” or “Tell me about the dorms.” Enrollment teams that still optimize only for traditional search and social are playing by yesterday’s rules. Join 3E Associate VP of Digital & Social, Matt Hames, on Tuesday, June 30, at 1 p.m. Eastern. He’ll unpack how AI is reshaping three core elements of enrollment marketing.
