Students aren’t just searching anymore—they’re outsourcing. With AI copilots summarizing, filtering, and ranking colleges behind the scenes, your brand’s fate is increasingly in the hands of algorithms.
In this powerful session, we’ll explore how to decode and design for the new reality of AI-mediated search and emotionally-driven decision-making. You’ll learn how to track real student signals, build emotional intelligence into campaigns, and make your brand resonate—human to human, and bot to bot.