3 Steps to Converting Undecided Students

Undecided isn’t uncommitted. Today’s students are ROI-driven and risk-aware. They hesitate when lacking direction—and when weighing risk. Even if they have not yet decided on their academic program, major, or career path, they may be interested in your institution. 

This session reframes undecided students as a high-intent audience. We’ll share three steps for how to address uncertainty with precision, relevance, and momentum, and convert more students to apply and enroll. 

In this webinar, you’ll learn how to: 

  • Reframe the segment. See undecided students as an opportunity segment. 
  • Decode their mindset. What hesitation really means (and what it doesn’t). 
  • Deploy conversion plays. Intent-driven outreach improves conversion rates 3-5x. 

Walk away with: 

  • A sharper strategy. 
  • Messaging that lands. 
  • Tactics that can impact the upcoming enrollment cycle. 

A dark-background webinar promotional graphic with a yellow and white color scheme. The title reads '3 Steps to Converting Students Who Are Undecided About a Major.' The event is scheduled for May 21, 2026 at 1 PM EST. A yellow 'Register' button appears on the left. Two circular headshot photos show the presenters: Jim Rogers (left) and Pam Notemyer Rogers (right). A yellow circle with a stylized 'EE' logo appears in the upper right. A yellow 'Webinar' label is in the top right corner."