Is this the right place for me?
Connect academic interests and campus life to a student's reasons for considering your institution.
3E CONVERSION APPLY
How do I get more applications? 3E Conversion Apply helps turn interested high school seniors into applicants with relevant content, behavior-driven outreach, and clear next steps to apply.
A more connected application journey
THE STEP BETWEEN INTEREST AND APPLICATION
Some students are still building their college list. Others are weighing a specific program, questioning the value of college, or working out what applying requires. Sending them the same reminder leaves different questions unanswered.
Connect academic interests and campus life to a student's reasons for considering your institution.
Make room for questions about affordability, outcomes, and value—with parents part of the conversation.
Clarify requirements, deadlines, and the next step so interest has somewhere useful to go.
A CONNECTED SENIOR-YEAR CAMPAIGN
Conversion Apply supports the application journey throughout senior year, bringing your institution's story and each student's engagement into the same campaign.
Align the audience and messaging with your institution's priorities. Give students at different stages of consideration a reason to engage.
Connect outreach to relevant landing pages and your .edu. Use content interests and engagement signals to shape follow-up.
Pair application-focused messages and timely reminders with a clear next step. Use performance insights to guide campaign adjustments.
FROM CAMPAIGN ACTIVITY TO A USEFUL RESPONSE
A student follows an academic email, explores a landing page, then moves to student-life content on your .edu. Those actions can inform the next message—and give admissions a better starting point for a conversation. The experience responds as the student reveals what matters.
WHAT WORKS TOGETHER
Persona-informed messaging around academics and outcomes, affordability, and fit—connected to your institution's identity and application goals.
Coordinated outreach and landing experiences that help students explore their options and parents understand the decision ahead.
Behavioral scoring, interest-based follow-up, application triggers, and performance plays that help the campaign respond to student activity.
Student-level engagement and campaign reporting, with activity and engagement scores mapped into Slate to support informed follow-up.
The channel mix and application experience are scoped with your team. Options can include digital advertising, print, and a simplified 1-2-3 application. 3E AI Feed the Beast is a separate offering.
A FOCUSED OPTION FOR A SHORTER RUNWAY
Conversion Apply is the broader senior-year campaign. Convert Now Apply is a lighter, focused option for institutions coming in later—when full-campaign content development is already underway or a specific application need calls for a shorter effort.
It pairs application-focused outreach with a simplified path to apply. The right fit depends on your audience, remaining application window, and your team's readiness—not just the size of an application gap.
Confirm timing, channels, data requirements, and institutional application follow-through with 3E.
LET'S LOOK AT YOUR APPLICATION PRIORITIES
Start with your application goal, the students you're trying to reach, and the questions standing between interest and action. We'll explore how Conversion Apply could support the class you're working to build.