Summer of SERP: Getting Your Digital Welcome Center in Great Shape
5 quick tips to win the search engine results for your institution. When someone googles your college or university, the Search Engine Results Page (SERP) is what appears. The SERP isn’t about generating awareness; it is about facilitating exploration for students who are already aware of you—those who knew enough to want to google you. […]
2021 Enrollment Planning in a Summer of Uncertainty
5 thoughts for college and university enrollment leaders. Reality is sinking in and uncertainty is leading to incredibly diverse planning initiatives for Fall 2020 enrollment. As our industry focuses on the pandemic impact on new and returning college students this fall, another question looms. What’s the impact on the next class, the entering class of […]
9 Best Practices for Moving Your In-Person Student Events to an Online Experience
It’s the same, but different. Everything is in the process of moving online: classes, office hours, health services—and all of your prospective and admitted student events. The move to online makes sense. The need for your prospective and admitted students to experience your campus and meet the people who make up your great institution remains […]
5 Steps to Lower Student Barriers to Enrollment and Strengthen Your 2020 Results
Provide new paths to help students move forward. While the current crisis has presented new challenges for students, families, and the institutions that serve them, there is also opportunity for us to rethink some of the ways enrollment offices have traditionally approached applications, yield, and melt. We can better accommodate the situation students and families […]
An Unprecedented Enrollment Environment Calls for Unprecedented Enrollment Leadership
Seven must-do’s to step up as an Enrollment Leader. No other time in higher ed history has tested the Enrollment Management profession more than right now. Today, an unprecedented time, true enrollment management leaders will rise. Higher education relies on you, enrollment leaders, to meet the enrollment goals of your institution and today, achieving those goals is in question, as they were established long before the current environment.
Why Higher Education Should Have Only One Facebook Page
Most institutions of higher education have one website. They often have one LinkedIn Company Page. One YouTube channel. And then… many, many Facebook Pages.
Crisis Communications – Best Practices for Higher Ed
Things are different, strange and unsettling. Being in the middle of a pandemic has changed the very ground rules we live by; so much of what we were doing, we are not doing today.
