About Us
Difference Makers
WE LIVE FOR THIS
Bringing the passion of 100 years of experience.
WE’RE PROBLEM SOLVERS
We’re inspired by figuring out solutions.
WE’RE CUTTING-EDGE
(WHEN IT COUNTS)We study modern tech so you don’t have to.
Leadership Team
James (Jim) Rogers, CEO
Jim brings to 3E his three decades of experience in modern marketing strategy and execution. He has a unique ability to foresee future trends and evolve with technology - while always keeping it connected to core goals and strategy. Jim is passionate about the power of higher education to transform individual lives and society, and he brings his experience in harnessing the power of modern marketing to advance the cause of higher ed for our clients.
Follow Jim on LinkedIn to learn about running a fast-paced growing company and modern marketing. Follow him on Twitter to learn about fly fishing and football.
JAMES ROGERS
CEO
CO-FOUNDER
Patricia Maben, President
With 25 years of professional experience in higher education, it is Patricia’s passion to support colleges & universities through the success of their students from recruitment to graduation. She has served as an on-campus enrollment practitioner, an enrollment marketing consultant to more than 60 campus enrollment offices, and as a builder of innovative enrollment marketing solutions. Patricia is a subject matter expert in student search. She co-founded 3 Enrollment Marketing to address the need she saw for a better solution in helping enrollment leaders meet student needs while also managing the growing complexities of recruitment.
Follow Patricia on LinkedIn to hear about trends in leadership, especially women-owned businesses. Follow her on Twitter at your own risk.
PATRICIA MABEN
PRESIDENT
CO-FOUNDER
Jacqueline (Jackie) Gregory, Vice President of Communication
Jackie has two decades of experience in enrollment. She has been an on-campus leader in both financial aid and admissions, and she has worked with campuses and higher ed-serving firms. The content Jackie writes includes college-specific recruitment materials, messaging, and outreach, as well as industry research and whitepapers, market research, and presentations.
Follow Jackie on LinkedIn to learn about creating content that breaks through the noise and generates results.
JACQUELINE GREGORY
VICE PRESIDENT
CO-FOUNDER
Jeff Dittman, Vice President, Enrollment Product Strategy and Analytics
An enrollment marketing leader with 22 years in higher ed, Jeff’s experience combines on-campus enrollment management leadership with extensive enrollment marketing service development and delivery to colleges of all types and sizes. He has consulted with dozens of institutions and co-managed a team of enrollment marketing consultants working with over 200 colleges and universities.
Follow Jeff on LinkedIn to learn about automated marketing, especially what is next with Marketo.
JEFF DITTMAN
VICE PRESIDENT
Jennifer (Jenn) Kanellis, Vice President, Client Services & Enrollment Strategy
Jennifer Kanellis brings over 15 years of higher education enrollment experience to her work with clients, building innovative strategies in support of their enrollment goals. Kanellis has deep roots in client relationship management and success. Her areas of expertise include strategic recruitment, yield management, forecasting, territory management, financial aid, social media marketing, advisement, event planning, and yield management. Further, Kanellis’ strong commitment to the transformational power of higher ed has translated to her college and career coaching: students are at the core of what she, 3E, and its client partners, do—and the insights she has makes a difference for their results.
Follow Jenn on LinkedIn to learn about trends in the industry.
JENNIFER KANELLIS
VICE PRESIDENT
Natalie Mazanowski, Vice President, Client Marketing Services
Natalie leads the operational teams in building and executing the highly complex and dynamic components comprising the 360-degree engagement experience that is the hallmark of 3E campaigns. She has a powerful combination of more than 15 years of experience both in higher ed enrollment and enterprise marketing. In her roles at public, private, traditional, and adult-focused universities, she has leveraged her corporate experience to bring modern marketing practices to higher ed, including deploying marketing automation and managing digital execution.
Follow Natalie on LinkedIn to learn about modern marketing delivery.
NATALIE MAZANOWSKI
VICE PRESIDENT
We’re difference makers.
That means pushing boundaries, challenging some things (and being challenged), and always seeking to advance the ways enrollment can use technologies that make sense.You’ve never worked with a team like this: Meet us.
Three advisory boards
Enrollment Advisory Board
Made up of enrollment and marketing practitioners who provide valuable insights into challenges and opportunities facing enrollment leaders as well as provide critical input into 3E solutions and roadmaps.
COURTNEY MCANUFF, VICE CHANCELLOR, RUTGERS
Courtney McAnuff, brings to outstanding leadership, innovative thinking, to the 3E board. He oversees Undergraduate Admissions, Student Financial Aid, Academic Records, Registration, Retention Programs, and Early Awareness Outreach at Rutgers University–New Brunswick. Under his direction, Enrollment Management is also opening a “One Stop Student Services Center” to respond to student administrative needs in one location.
COURTNEY MCANUFF
VICE CHANCELLOR, RUTGERS UNIVERSITY
CHRIS FERGUSON, VP OF ENROLLMENT AT UNIVERSITY OF THE PACIFIC
Chris is a higher education leader specializing in strategic enrollment management and using social media to recruit and engage undergraduate and graduate students with a right-fit academic program and learning community. He will consult on pipeline strategies for college-bound domestic undergraduate and graduate students, helping 3E meet the enrollment goals of our partners.
CHRIS FERGUSON
VP OF ENROLLMENT, UNIVERSITY OF THE PACIFIC
JENNIELLE STROTHER, VP FOR ENROLLMENT MANAGEMENT AT CONCORDIA UNIVERSITY TEXAS
Jennielle is a first-generation college student, former collegiate-athlete, recovering collegiate coach and full time higher education change agent. As a 3E board member, she brings experience as an executive leader with a history of innovating in the higher education industry.
JENNIELLE STROTHER
VP FOR ENROLLMENT , CONCORDIA UNIVERSITY TEXAS
SOPHIE SHIATIS – CEO & CMO OF SHINYBLUE MARKETING AGENCY
Sophie is known as a high-energy marketing leader who can balance strategic thinking with overseeing flawless execution. As a 3E board member, she will bring strategy, inspiration, innovation, campaign expertise, and creative thinking together to help 3E drive growth.
SOPHIE SHIATIS
CEO & CMO OF SHINYBLUE MARKETING AGENCY
SUSAN DILENO – VP OF ENROLLMENT MANAGEMENT AT URSULINE COLLEGE
Susan has led successful admission, financial aid and enrollment offices for the past nineteen years. She oversees campus-wide initiatives to support enrollment objectives in support of overall university strategic goals. She brings experience to the 3E board in implementing new technologies, digital marketing and predictive analytics to help drive enrollment growth and revenue.
SUSAN DILENO
VP OF ENROLLMENT MANAGEMENT, URSULINE COLLEGE
MONICA INZER, VP OF ENROLLMENT MANAGEMENT AT HAMILTON COLLEGE
Monica brings tremendous experience to the 3E board. She’s worked at Hamilton College since 2004 and watched the industry chase new enrollment tactics. As a 3E board member, she brings knowledge and grounding to our modern marketing ideas.
MONICA INZER
VP OF ENROLLMENT MANAGEMENT, HAMILTON COLLEGE
Kathleen Boody
Interim Vice President for Enrollment Management and Retention
Kathleen Boody has a track record for success when it comes to keeping college students enrolled and engaged. Ms. Boody is committed to the holistic success of students. She is proud of her time as a moderator of GCU’s Mercy Collegiate Society, which embraces the mission of the Sisters of Mercy and helps newer generations of students adopt the Sisters’ enduring Mercy core values. She brings that same passion to the 3 Enrollment Marketing board.
KATHLEEN BOODY
ASSOCIATE VP FOR STUDENT RETENTION, GEORGIAN COURT UNIVERSITY
Business Advisory Board
Made up of entrepreneurial-spirited business leaders with a proven track record of growing businesses willing to share valuable experience and provide advice in business operations, performance, and investment strategies.
MICHAEL BERTAMINI – CEO OF ENERGYWARE
Michael is CEO of Energyware. EnergyWare is focused on the reduction of wasteful energy through LED Technology. The firm has expanded from its headquarters in South Florida to offices strategically located throughout the US. Michael brings business leadership and growth strategies to the 3E board.
MICHAEL BERTAMINI
CEO OF ENERGYWARE
SOWMYA MURTHY – CHIEF CUSTOMER OFFICER, SEVEN LAKES TECHNOLOGIES
Sowmya brings over 15 years of experience as a change agent driving innovative business strategies to the 3E board. She’s an expert in product roadmaps and process improvements from ideation to implementation for B2B technology companies as a product marketing leader, strategy consultant and venture capital associate.
SOWMYA MURTHY
CHIEF CUSTOMER OFFICER, SEVEN LAKES TECHNOLOGIES
JIM KEELY – EXPERIENCED TECH CFO
Jim is an experienced financial executive with over 24 years of proven leadership utilizing a dynamic management perspective, seasoned technical skills and broad operations expertise to promote productive change within organizations. He brings a diverse background in multiple industries (retail, telecommunications, service, manufacturing and investment banking) to the #E board.
JIM KEELY
EXPERIENCED TECH CFO
GEORGE KIRKLAND – CO-FOUND, CHIEF REVENUE OFFICER, RAISEME
George is SVP of Student Success and Co-Founder of RaiseMe, a social enterprise focused on helping more students pursue their college ambitions. At RaiseMe, Mr. Kirkland has overseen the college partnerships, finance, and operations divisions. Currently he is leading the development and launch of RaiseMe’s Student Success Platform. Prior to RaiseMe, Mr. Kirkland spent five years as an Investment Banker at Morgan Stanley. While there, he was a part of Student Sponsorship Partners, a mentorship program supporting underserved high school students in the Bronx. Mr. Kirkland is a University of Pennsylvania Graduate School of Education Fellow and was a Medlin Scholar at UNC Chapel Hill, where he double majored in Business and Public Policy. Mr. Kirkland is also a longtime NACAC member and has presented on college access at numerous regional and national conferences.
GEORGE KIRKLAND
CO-FOUNDER, RAISEME
PATRICIA REMACLE – SVP, PRODUCT STRATEGY AT FEDERATED WIRELESS
Patricia has a proven record of defining product strategies and building product management practices to successfully launch solutions that increase market share, expand sales opportunities, and optimize customer satisfaction. As a 3E board member, Patricia brings experience translating key market requirements into user-centric product strategies for mobile, cloud, and enterprise solutions. She is focused on superior user experience, innovative use of technology, roadmaps that dramatically improve market value, and building a team of product owners that represent the voice of the customer. She is a change agent and will coach our team to drive adoption of new methodologies.
PATRICIA REMACLE
SVP, PRODUCT STRATEGY AT FEDERATED WIRELESS
Student Advisory Board
Who better to get input from in our messaging, imagery, and use of social channels than students who live on these channels every day? These students range from high school through undergraduate into graduate school and provide candid feedback on the student marketing we are creating.
Ashley Rogers
grad student at University of Pittsburgh
Sarina Remiasz
student at the University of Tennessee
Lance Maben
student at Oneonta High School
Noah Maben
student at Temple University
Ashton Hartman
student at Temple University