About Us

Difference Makers

3 Enrollment Marketing, Inc

WE LIVE FOR THIS

Bringing the passion of 100 years of experience.

3 Enrollment Marketing, Inc

WE’RE PROBLEM SOLVERS

We’re inspired by figuring out solutions.

3 Enrollment Marketing, Inc

WE’RE CUTTING-EDGE

(WHEN IT COUNTS)We study modern tech so you don’t have to.

Leadership Team

James (Jim) Rogers, CEO

Jim brings to 3E his three decades of experience in modern marketing strategy and execution. He has a unique ability to foresee future trends and evolve with technology - while always keeping it connected to core goals and strategy. Jim is passionate about the power of higher education to transform individual lives and society, and he brings his experience in harnessing the power of modern marketing to advance the cause of higher ed for our clients.

Follow Jim on LinkedIn to learn about running a fast-paced growing company and modern marketing. Follow him on Twitter to learn about fly fishing and football.

JAMES ROGERS

CEO
CO-FOUNDER

Patricia Maben, President

With 25 years of professional experience in higher education, it is Patricia’s passion to support colleges & universities through the success of their students from recruitment to graduation. She has served as an on-campus enrollment practitioner, an enrollment marketing consultant to more than 60 campus enrollment offices, and as a builder of innovative enrollment marketing solutions. Patricia is a subject matter expert in student search. She co-founded 3 Enrollment Marketing to address the need she saw for a better solution in helping enrollment leaders meet student needs while also managing the growing complexities of recruitment.

Follow Patricia on LinkedIn to hear about trends in leadership, especially women-owned businesses. Follow her on Twitter at your own risk.

PATRICIA MABEN

PRESIDENT
CO-FOUNDER

Jacqueline (Jackie) Gregory, Vice President of Communication

Jackie has two decades of experience in enrollment. She has been an on-campus leader in both financial aid and admissions, and she has worked with campuses and higher ed-serving firms. The content Jackie writes includes college-specific recruitment materials, messaging, and outreach, as well as industry research and whitepapers, market research, and presentations.

Follow Jackie on LinkedIn to learn about creating content that breaks through the noise and generates results.

JACQUELINE GREGORY

VICE PRESIDENT
CO-FOUNDER

Jeff Dittman, Vice President, Enrollment Product Strategy and Analytics

An enrollment marketing leader with 22 years in higher ed, Jeff’s experience combines on-campus enrollment management leadership with extensive enrollment marketing service development and delivery to colleges of all types and sizes. He has consulted with dozens of institutions and co-managed a team of enrollment marketing consultants working with over 200 colleges and universities.

Follow Jeff on LinkedIn to learn about automated marketing, especially what is next with Marketo.

JEFF DITTMAN

VICE PRESIDENT

Jennifer (Jenn) Kanellis, Vice President, Client Services & Enrollment Strategy

Jennifer Kanellis brings over 15 years of higher education enrollment experience to her work with clients, building innovative strategies in support of their enrollment goals. Kanellis has deep roots in client relationship management and success. Her areas of expertise include strategic recruitment, yield management, forecasting, territory management, financial aid, social media marketing, advisement, event planning, and yield management. Further, Kanellis’ strong commitment to the transformational power of higher ed has translated to her college and career coaching: students are at the core of what she, 3E, and its client partners, do—and the insights she has makes a difference for their results.

Follow Jenn on LinkedIn to learn about trends in the industry.

JENNIFER KANELLIS

VICE PRESIDENT

Natalie Mazanowski, Vice President, Client Marketing Services

Natalie leads the operational teams in building and executing the highly complex and dynamic components comprising the 360-degree engagement experience that is the hallmark of 3E campaigns. She has a powerful combination of more than 15 years of experience both in higher ed enrollment and enterprise marketing. In her roles at public, private, traditional, and adult-focused universities, she has leveraged her corporate experience to bring modern marketing practices to higher ed, including deploying marketing automation and managing digital execution.

Follow Natalie on LinkedIn to learn about modern marketing delivery.

NATALIE MAZANOWSKI

VICE PRESIDENT

We’re difference makers.

That means pushing boundaries, challenging some things (and being challenged), and always seeking to advance the ways enrollment can use technologies that make sense.You’ve never worked with a team like this:  Meet us.

Three advisory boards

Enrollment Advisory Board

Made up of enrollment and marketing practitioners who provide valuable insights into challenges and opportunities facing enrollment leaders as well as provide critical input into 3E solutions and roadmaps.

COURTNEY MCANUFF, VICE CHANCELLOR, RUTGERS

Courtney McAnuff, brings to outstanding leadership, innovative thinking, to the 3E board. He oversees Undergraduate Admissions, Student Financial Aid, Academic Records, Registration, Retention Programs, and Early Awareness Outreach at Rutgers University–New Brunswick. Under his direction, Enrollment Management is also opening a “One Stop Student Services Center” to respond to student administrative needs in one location.

COURTNEY MCANUFF

VICE CHANCELLOR, RUTGERS UNIVERSITY

CHRIS FERGUSON, VP OF ENROLLMENT AT UNIVERSITY OF THE PACIFIC

Chris is a higher education leader specializing in strategic enrollment management and using social media to recruit and engage undergraduate and graduate students with a right-fit academic program and learning community. He will consult on pipeline strategies for college-bound domestic undergraduate and graduate students, helping 3E meet the enrollment goals of our partners.

CHRIS FERGUSON

VP OF ENROLLMENT, UNIVERSITY OF THE PACIFIC

JENNIELLE STROTHER, VP FOR ENROLLMENT MANAGEMENT AT CONCORDIA UNIVERSITY TEXAS

Jennielle is a first-generation college student, former collegiate-athlete, recovering collegiate coach and full time higher education change agent. As a 3E board member, she brings experience as an executive leader with a history of innovating in the higher education industry.

JENNIELLE STROTHER

VP FOR ENROLLMENT , CONCORDIA UNIVERSITY TEXAS

SOPHIE SHIATIS – CEO & CMO OF SHINYBLUE MARKETING AGENCY

Sophie is known as a high-energy marketing leader who can balance strategic thinking with overseeing flawless execution. As a 3E board member, she will bring strategy, inspiration, innovation, campaign expertise, and creative thinking together to help 3E drive growth.

SOPHIE SHIATIS

CEO & CMO OF SHINYBLUE MARKETING AGENCY

SUSAN DILENO – VP OF ENROLLMENT MANAGEMENT AT URSULINE COLLEGE

Susan has led successful admission, financial aid and enrollment offices for the past nineteen years. She oversees campus-wide initiatives to support enrollment objectives in support of overall university strategic goals. She brings experience to the 3E board in implementing new technologies, digital marketing and predictive analytics to help drive enrollment growth and revenue.

SUSAN DILENO

VP OF ENROLLMENT MANAGEMENT, URSULINE COLLEGE

MONICA INZER, VP OF ENROLLMENT MANAGEMENT AT HAMILTON COLLEGE

Monica brings tremendous experience to the 3E board. She’s worked at Hamilton College since 2004 and watched the industry chase new enrollment tactics. As a 3E board member, she brings knowledge and grounding to our modern marketing ideas.

MONICA INZER

VP OF ENROLLMENT MANAGEMENT, HAMILTON COLLEGE

Kathleen Boody
Interim Vice President for Enrollment Management and Retention

Kathleen Boody has a track record for success when it comes to keeping college students enrolled and engaged. Ms. Boody is committed to the holistic success of students. She is proud of her time as a moderator of GCU’s Mercy Collegiate Society, which embraces the mission of the Sisters of Mercy and helps newer generations of students adopt the Sisters’ enduring Mercy core values. She brings that same passion to the 3 Enrollment Marketing board.

KATHLEEN BOODY

ASSOCIATE VP FOR STUDENT RETENTION, GEORGIAN COURT UNIVERSITY

Business Advisory Board

Made up of entrepreneurial-spirited business leaders with a proven track record of growing businesses willing to share valuable experience and provide advice in business operations, performance, and investment strategies.

MICHAEL BERTAMINI – CEO OF ENERGYWARE

Michael is CEO of Energyware. EnergyWare is focused on the reduction of wasteful energy through LED Technology. The firm has expanded from its headquarters in South Florida to offices strategically located throughout the US. Michael brings business leadership and growth strategies to the 3E board.

MICHAEL BERTAMINI

CEO OF ENERGYWARE

SOWMYA MURTHY – CHIEF CUSTOMER OFFICER, SEVEN LAKES TECHNOLOGIES

Sowmya brings over 15 years of experience as a change agent driving innovative business strategies to the 3E board. She’s an expert in product roadmaps and process improvements from ideation to implementation for B2B technology companies as a product marketing leader, strategy consultant and venture capital associate.

SOWMYA MURTHY

CHIEF CUSTOMER OFFICER, SEVEN LAKES TECHNOLOGIES

JIM KEELY – EXPERIENCED TECH CFO

Jim is an experienced financial executive with over 24 years of proven leadership utilizing a dynamic management perspective, seasoned technical skills and broad operations expertise to promote productive change within organizations. He brings a diverse background in multiple industries (retail, telecommunications, service, manufacturing and investment banking) to the #E board.

JIM KEELY

EXPERIENCED TECH CFO

GEORGE KIRKLAND – CO-FOUND, CHIEF REVENUE OFFICER, RAISEME

George is SVP of Student Success and Co-Founder of RaiseMe, a social enterprise focused on helping more students pursue their college ambitions. At RaiseMe, Mr. Kirkland has overseen the college partnerships, finance, and operations divisions. Currently he is leading the development and launch of RaiseMe’s Student Success Platform. Prior to RaiseMe, Mr. Kirkland spent five years as an Investment Banker at Morgan Stanley. While there, he was a part of Student Sponsorship Partners, a mentorship program supporting underserved high school students in the Bronx. Mr. Kirkland is a University of Pennsylvania Graduate School of Education Fellow and was a Medlin Scholar at UNC Chapel Hill, where he double majored in Business and Public Policy. Mr. Kirkland is also a longtime NACAC member and has presented on college access at numerous regional and national conferences.

GEORGE KIRKLAND

CO-FOUNDER, RAISEME

PATRICIA REMACLE – SVP, PRODUCT STRATEGY AT FEDERATED WIRELESS

Patricia has a proven record of defining product strategies and building product management practices to successfully launch solutions that increase market share, expand sales opportunities, and optimize customer satisfaction. As a 3E board member, Patricia brings experience translating key market requirements into user-centric product strategies for mobile, cloud, and enterprise solutions. She is focused on superior user experience, innovative use of technology, roadmaps that dramatically improve market value, and building a team of product owners that represent the voice of the customer. She is a change agent and will coach our team to drive adoption of new methodologies.

PATRICIA REMACLE

SVP, PRODUCT STRATEGY AT FEDERATED WIRELESS

Student Advisory Board

Who better to get input from in our messaging, imagery, and use of social channels than students who live on these channels every day? These students range from high school through undergraduate into graduate school and provide candid feedback on the student marketing we are creating.

Ashley Rogers

grad student at University of Pittsburgh

Sarina Remiasz

student at the University of Tennessee

Lance Maben

student at Oneonta High School

Noah Maben

student at Temple University

Ashton Hartman

student at Temple University