The Institute for Strategic Enrollment Management Will Bring Together Today’s Leading Voices in Enrollment

The Institute for Strategic Enrollment Management at Sunriver, OR will take place June 29-July 3, 2020. Nearly 20 faculty and mentors will work alongside enrollment leaders and leadership teams to address the challenges of effective strategic enrollment planning today.

The Institute for Strategic Enrollment

Oneonta, NY
November 20, 2019

A team of nearly 20 leading enrollment professionals with centuries of experience will join The Institute for Strategic Enrollment Management @Sunriver, June 29-July 3, 2020, as faculty and mentors. Notable national and regional leaders with extensive careers and records of success, they’re frequent contributors to the conversation around higher education.

In this unique setting, they will interact with attendees to a different degree. With a distinctive schedule engineered for intensive learning, reflection, planning, and mentorship, Institute attendees will leave with new (and renewed) connections, a strategic plan, and the tools to help them make a difference at their unique institutions. 

Faculty-led morning and evening sessions will cover topics including enrolling specific populations, aid optimization, data best practices, recruitment marketing, and leadership challenges. One-on-one and small group mentor-supported afternoon meetings offer the unique opportunity to further explore specific topics, gain perspective, get advice, and seek guidance from pros.

Faculty
The Institute faculty have successfully led enrollment and marketing efforts at a diverse range of colleges and universities, and some are alumni of the original Snowmass Institute. They are conducting sessions on the topics and areas of their professional experience and expertise.

  • Karen Archambault, Vice President, Enrollment Management & Student Success, Rowan College at Burlington County
  • Jon Boeckenstedt, Vice Provost of Enrollment Management, Oregon State University
  • Susan Dileno, Vice President for Enrollment Management, Ursuline College 
  • Chris Ferguson, EdD, Associate Vice President of Enrollment, Occidental College 
  • Matt Hames, Associate Vice President for Social & Digital Strategy, 3 Enrollment Marketing
  • Patricia Maben, President and Founder, 3 Enrollment Marketing
  • Jennielle Strother, Vice President for Enrollment Management, Concordia University Texas
  • Jacqueline Varsalona, EdD, Vice President, Institutional Advancement, Wilmington University
  • Brian Zucker, President and Founder, Human Capital Research Corporation

Mentors
The Institute agenda designates 12–4 p.m. in the schedule as “Mentor meetings” each day—and this is the unparalleled value of The Institute experience. Typically conferences are packed with educational sessions, attendees head back to campus with notes and ideas, and they then have no time to build an actual plan from those notes to put into action.

Here, that time is built in. Mentor meeting time is reserved for connecting with a mentor as well as informal conversation, brainstorming, planning, and making the most of the educational experience. Institute mentors are experienced enrollment managers committed to building deep connections with attendees—during and after The Institute. 

  • Karen Archambault, Vice President, Enrollment Management & Student Success, Rowan College at Burlington County
  • Adam Castro, Vice President of Admissions, Mercy College
  • Susan Dileno, Vice President for Enrollment Management, Ursuline College 
  • Chris Ferguson, EdD, Associate Vice President of Enrollment, Occidental College 
  • Mike Frantz, Independent Consultant, Mike Frantz Enrollment Services
  • Mary Grondahl, Senior Vice President for Strategic Initiatives, The College of Saint Rose
  • Courtney McAnuff, Vice Chancellor for Enrollment Management, Rutgers University
  • Eduardo Prieto, Vice President for Access and Enrollment Management, Winthrop University
  • Robert Reese, Vice President for Enrollment Management & Marketing, King’s College
  • Falone Serna, Vice President for Enrollment Management, Whittier College
  • Eric Staab, Vice President for Admissions and Financial Aid, Lewis & Clark College
  • Jennielle Strother, Vice President for Enrollment Management, Concordia University Texas
  • Jacqueline Varsalona, Ed.D., Vice President, Institutional Advancement, Wilmington University 
  • Gil Villanueva, Associate Vice President and Dean of Admission, University of Richmond

Registration is open for The Institute for Strategic Enrollment Management @ Sunriver. For profiles of faculty and mentors and more information on The Institute, visit the 2020 Enrollment Management Conference site.

A restaurant at the Institute for Enrollment Management at Sunriver

3 Enrollment Marketing is sponsoring and spearheading The Institute in our passion to advance the enrollment profession—and the professionals in it.

About 3 Enrollment Marketing, Inc.
We are modern marketing built for higher ed. Enrolling a student is challenging—and as marketing channels grow and the technology solutions to manage them multiply, it’s not getting any easier. In fact, it can take coordinating up to six vendors to try to build a comprehensive marketing plan. That’s insanity. 3E stops the insanity and manages the complexity. We are difference makers

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