The Institute for Higher Education

Join us June 4-8 in Clearwater Beach, FL

The Institute for Higher Education at The Beach
Home of The Institute for Strategic Enrollment Management

Where higher ed leaders—and the enrollment and marketing profession—advance.

All substance, tangible takeaways, and groundbreaking insights from other industries.

No vendors, exhibit hall, or sales meetings—this is 100% learning, decompression, and reflection.

For leaders shaping the future of higher ed.

Enrollment’s role in institutional health can’t be overstated, and response to the Institute has been incredible. That’s why we are expanding to five tracks for 2023, serving more professionals who impact enrollment.

Time to learn. Time to breathe. Time to connect.

All three are built into every day. Mornings with inspiring leaders inside and outside higher ed, afternoons to reflect and integrate what you’re learning, evenings for discussions with colleagues. It’s how innovation happens. Ready to join us?

Daily Themes & Keynote Speakers

Start each day with these dynamic, pioneering leaders—then carry their
lessons and energy into your track sessions.

President Track

This is a one-day session on Monday, June 5, 2023. Who should attend this track?

  • President
  • Chancellor
  • CEO
discussion

Engage in peer discussion

grow

Develop growth strategies

align

Examine Board & organizational alignment

Track Leaders

Topics include:

  • Radical Practices to Transform Your Position
  • Challenging the Status Quo
  • Pricing Reset Discussion
  • Meeting the Needs of Low-Income Students
  • Making Your Board a Strategic Advantage
  • Faculty Alignment on Future Investments

Chief Enrollment Leader Track

Who should attend this track?

  • Vice President of Enrollment
  • Vice Chancellor of Enrollment
  • Chief Enrollment Officer
  • Dean of Admission
  • Vice President of Enrollment Strategy
  • Vice President of Institutional Strategy
strategicframework

Build a Strategic Enrollment Framework

mentor

Gain a seasoned strategic peer partner/mentor

certificate

Earn a career-advancing credential

Track Leaders

Topics include:

  • Radical Re-think: Strategic Positioning and Enrollment Planning—Blue Ocean
  • The New Strategic Enrollment Plan
  • Pricing & Financial Aid
  • Modern Technology Used in Recruiting
  • Enrollment Goal Setting & Planning
  • Enrollment Leader as Product Strategist
  • Student Panel

Modern Marketing Leader Track

Who should attend this track?

  • Vice President of Marketing
  • Director of Marketing
  • Social media/Website manager
  • Digital Marketing Manager
  • Email marketers
  • Communication Specialists
  • Enrollment/Marketing Communications
  • Content creators
channels

Examine how and when to use which channels

content

Create content that resonates

impact

Measure impact

Track Leaders

Topics include:

  • Deep dive into YouTube, SnapChat, TikTok, Instagram/Facebook
  • Your website, SEO, SEM, SERP
  • Interactivity and personalization
  • Metaverse; VR and AR
  • Metrics and analytics: from tracking to reporting

Emerging Enrollment Leader Track

For mid-level professionals aspiring to vice presidential-level roles:

  • Assistant/Associate Director
  • Admissions Counselor
  • Transfer Recruiter/Counselor
  • Graduate Recruiter/Counselor
  • Recruiter
  • Director seeking to move toward AVP/VP
bestpractice

Managing territories and recruitment best practices

strategies

Conversion & Yield strategies

towardgoal

Measuring & reporting toward goal

Track Leaders

Topics include:

  • Territory Management
  • Student Communications
  • Campus Tour
  • Closing Strategies

Secondary School Counselor Track

For secondary school counselors working with and seeking to expand their number of students considering college.

access

Explore innovative practices to expand access

costs

Get more familiar with translating costs and ROI

resources

Discuss best strategies to maximize your resources

Track Leaders

Topics include:

  • Getting kids to want to go to college—and finding the right one
  • College costs: the great reveal of real pricing
  • There’s no budget—so rethink your approach
  • Improving access and grad rates in today’s world
  • Other options to support students: what to know
  • Why should you care about Google search?
  • Online college search: the good, the bad, the ugly

World-class resort. White sand beach. West coast sunsets.

There’s no better setting to gain fresh perspective.

The Institute at the Beach 2023 is at the Wyndham Grand Clearwater Beach
From the spacious sundeck along the sparkling outdoor pool to the third-floor fitness center overlooking the beach and Gulf to soothing treatments at the Pallavi Spa, it checks the boxes for the “decompression” portion of the Institute.

Whether you’re here for “me” time or opt to bring the family, you’ll find plenty to do at the resort and in the surrounding area.

Special institute rates will be available for attendees.

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