3 Key Components of Modern Strategic Planning

One light bulb on while the others are off

So much has changed in the higher ed environment. Why hasn’t the way we plan for it? Change. Significant, sweeping change. We’ve been talking about it in higher ed for years: demographic, socioeconomic, technological, behavioral. As the pace of change continues to accelerate, why hasn’t the way higher ed plans? Strategic Planning. The same old…

Read More

Bringing Outcomes & Career Opportunities to the Forefront of Enrollment Strategies

Graduates with their caps

3E ENROLLMENT LEADERSHIP INSIGHT SERIES 3 steps to support students throughout their experience and how to communicate with them. By Susan Dileno, Vice President for Enrollment Management, Ursuline College —————————————————————- Outcomes. ROI. Value. While they’ve always been facets of our enrollment marketing strategies, there’s been a growing pressure to focus on them in more compelling…

Read More

How to Increase College-Going Rates: Lessons from a Pioneering Program

A group of students wearing red

3E ENROLLMENT LEADERSHIP INSIGHT SERIES Higher ed has lamented shrinking demographics for a long time—yet very few reports and studies have focused on impacting college-going rates as a path to successful college enrollment. This is a complex and often politicized topic. At Rutgers University, we took this issue head-on. Rutgers University launched a first-of-its-kind college…

Read More

Evolving Your Enrollment Organization & Team Roles for a New Environment

Staff meeting

Being excellent online is an ongoing imperative. Recruiting has changed, and many of the changes are here to stay.  Campus visits, tours, and group sessions will return, of course. But the massive and rapid expansion of the virtual experience, including online learning and recruiting, will ensure they remain pillars of modern student recruitment, retention, and…

Read More

Summer of SERP: Getting Your Digital Welcome Center in Great Shape

A computer showing a Google SERP

5 quick tips to win the search engine results for your institution. When someone googles your college or university, the Search Engine Results Page (SERP) is what appears. The SERP isn’t about generating awareness; it is about facilitating exploration for students who are already aware of you—those who knew enough to want to google you.…

Read More

2021 Enrollment Planning in a Summer of Uncertainty

The word senior formed from tiles

5 thoughts for college and university enrollment leaders. Reality is sinking in and uncertainty is leading to incredibly diverse planning initiatives for Fall 2020 enrollment. As our industry focuses on the pandemic impact on new and returning college students this fall, another question looms. What’s the impact on the next class, the entering class of…

Read More

The Institute for Strategic Enrollment Management Keynote Speakers to Focus on Navigating a Changing Enrollment Landscape

SocialSolutions3Enrollment.jpg

The Institute for Strategic Enrollment Management at Sunriver, OR will take place June 29-July 3, 2020. The Institute’s daily keynotes provide perspective, context, and strategic insights from the world beyond higher ed. Four dynamic speakers will keynote The Institute for Strategic Enrollment Management @Sunriver, June 29-July 3, 2020. In a time of unprecedented change for enrollment leaders,…

Read More