Institute Agenda
Monday | June 16, 2025
Modern Differentiated Strategies
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
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Morning Kickoff 8:00 AM - 8:30 AM
Jim Rogers | 3 Enrollment Marketing
Patricia Maben | 3 Enrollment Marketing -
Past Academics: Different Paths to Differentiation 8:30 AM - 9:30 AM
April Welch | Illinois Institute of Technology
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Differentiated Student Services: One Stop 9:30 AM - 10:30 AM
Deepa Bhalla | Rutgers University
Jay Stefanelli | Rutgers University -
Enrollment 2.0 10:30 AM - 11:30 AM
Kari Alldredge | University of Tennessee
11:30 AM - 12:30 PM | Track Break-Out Sessions
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There are No Non-Athletes | Chief Enrollment Leaders 11:30 AM - 12:30 PM
Kelly Hart | Mitchell College
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[Session Title Here] | Emerging Enrollment Leaders 11:30 AM - 12:30 PM
Susan Dileno | Mount Saint Mary's University
Kristen Taylor | 3 Enrollment Marketing -
[Session Title Here] | Flagship/Large Publics 11:30 AM - 12:30 PM
Tina McEntire | UNC Greensboro
12:30 PM - 4:30 PM | Reflection Time
Spend your afternoon in a variety of ways:
- Meet with your mentor/strategic partner.
- Attend a professional development workshop. (2 offered each day)
- Disconnect and recharge.
- Get outside and enjoy a hike or kayaking.
3:00 PM - 4:00 PM | Optional Workshops
4:30 PM | Fireside Chats
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Modern Differentiated Strategies | Chief Enrollment Leaders 4:30 PM
Chris Ferguson | University of the Pacific
Mary Grondahl | 3 Enrollment Marketing -
Modern Differentiated Strategies | Emerging Enrollment Leaders 4:30 PM
Susan Dileno | Mount Saint Mary's University
Kristen Taylor | 3 Enrollment Marketing -
Modern Differentiated Strategies | Flagship/Large Publics 4:30 PM
James Orr | The Ohio State University
Tina McEntire | UNC Greensboro
Tuesday | June 17, 2025
Modern Differentiated Leadership
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
-
Morning Kickoff - Key Points 8:00 AM - 8:30 AM
Jim Rogers | 3 Enrollment Marketing
Patricia Maben | 3 Enrollment Marketing -
Analytics that Fuel Leadership 8:30 AM - 9:30 AM
Eric MaGuire | Wake Forest University
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Breakout Way to Get Team Alignment 9:30 AM - 10:30 AM
Lorrie Clemo | D'Youville University
Jogy Das | D'Youville University -
Leveraging Partnerships for $ New Models 10:30 AM - 11:30 AM
Tracy Espy | Mitchell College
Arthur Ortiz | University of St. Thomas
11:30 AM - 12:30 PM | Track Break-Out Sessions
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Big Data & Student Outreach | Chief Enrollment Leaders 11:30 AM - 12:30 PM
Mike Viescas | 3 Enrollment Marketing
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[Session Title Here] | Emerging Enrollment Leaders 11:30 AM - 12:30 PM
Bernie Valento | St. Bonaventure University
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[Session Title Here] | Flagship/Large Publics 11:30 AM - 12:30 PM
James Orr | The Ohio State University
12:30 PM - 4:30 PM | Reflection Time
Spend your afternoon in a variety of ways:
- Meet with your mentor/strategic partner.
- Attend a professional development workshop. (2 offered each day)
- Disconnect and recharge.
- Get outside and enjoy a hike or kayaking.
3:00 PM - 4:00 PM | Optional Workshops
4:30 PM | Fireside Chats
-
Modern Differentiated Leadership | Chief Enrollment Leaders 4:30 PM
Chris Ferguson | University of the Pacific
Mary Grondahl | 3 Enrollment Marketing -
Modern Differentiated Leadership | Emerging Enrollment Leaders 4:30 PM
Susan Dileno | Mount Saint Mary's University
Kristen Taylor | 3 Enrollment Marketing -
Modern Differentiated Leadership | Flagship/Large Publics 4:30 PM
James Orr | The Ohio State University
Tina McEntire | UNC Greensboro
Wednesday | June 18, 2025
Modern Differentiated MarTech
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
-
Morning Kickoff - Key Points 8:00 AM - 8:30 AM
Jim Rogers | 3 Enrollment Marketing
Patricia Maben | 3 Enrollment Marketing -
MarTech Outside Higher Ed 8:30 AM - 9:30 AM
Sidra Berman | Calero
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Enrollment Analytics - What to Measure & Why 9:30 AM - 10:30 AM
Michael Gratale | Columbia University
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Intelligent Campaigns & AI 10:30 AM - 11:30 AM
Natalie Mazanowski | 3 Enrollment Marketing
11:30 AM - 12:30 PM | Track Break-Out Sessions
12:30 PM - 4:30 PM | Reflection Time
Spend your afternoon in a variety of ways:
- Meet with your mentor/strategic partner.
- Attend a professional development workshop. (2 offered each day)
- Disconnect and recharge.
- Get outside and enjoy a hike or kayaking.
3:00 PM - 4:00 PM | Optional Workshops
4:30 PM | Fireside Chats
-
Modern Differentiation MarTech | Chief Enrollment Leaders 4:30 PM
Chris Ferguson | University of the Pacific
Mary Grondahl | 3 Enrollment Marketing -
Modern Differentiation MarTech | Emerging Enrollment Leaders 4:30 PM
Susan Dileno | Mount Saint Mary's University
Kristen Taylor | 3 Enrollment Marketing -
Modern Differentiation MarTech | Flagship/Large Publics 4:30 PM
James Orr | The Ohio State University
Tina McEntire | UNC Greensboro
6:00 PM | 3E Partner Awards Gala
Gather together for a black-tie reception and dinner to celebrate 3E Partners and their success.
Thursday | June 19, 2025
Modern Differentiated Organizational Design & Wellness
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
-
Morning Kickoff - Final Thoughts 8:00 AM - 8:30 AM
Jim Rogers | 3 Enrollment Marketing
Patricia Maben | 3 Enrollment Marketing -
Turning Ideas Into Approval & Action | Future Scholars 8:30 AM - 9:30 AM
Courtney McAnuff | Rutgers University
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Scenario Planning & Wellness 9:30 AM - 10:30 AM
Audrey Tang | Chartered Psychologist & Wellbeing Trainer
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Closing Session 10:30 AM - 11:30 AM
Jim Rogers | 3 Enrollment Marketing
Patricia Maben | 3 Enrollment Marketing
Three Tailored Tracks
Chief Enrollment Leaders
WHO SHOULD ATTEND THIS TRACK?
- Vice President for Enrollment
- Vice Chancellor of Enrollment
- Chief Enrollment Executive
- Chief Marketing Officer
- Deans of Admission
- VP of Institutional Strategy
- Provost
Emerging Enrollment Leaders
WHO SHOULD ATTEND THIS TRACK?
- Assistant & Associate Director
- Admissions Counselor
- Transfer & Graduate Recruiter
- Enrollment Marketing Leader
- Director
Flagship/Large Publics
WHO SHOULD ATTEND THIS TRACK?
- Leaders of flagship universities
- Leaders of large public universities
- Vice Chancellor of Enrollment
- Chief Enrollment Executive
- Chief Marketing Officer
- Dean of Admission
- VP of Institutional Strategy
- Provost
Reserve Your Spot
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