Institute Agenda
Sunday | June 15, 2025
The Institute for Higher Ed Kickoff
7:00 PM - 8:00 PM | Welcome Reception
Reconnect with friends and meet new colleagues as we kick off Institute 2025.
Monday | June 16, 2025
Modern Differentiated Strategies
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
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Morning Kickoff 8:00 AM - 8:30 AM
Jim Rogers | CEO | 3 Enrollment Marketing
Patricia Maben | President | 3 Enrollment Marketing -
Beyond Academics: Esports a Path to Differentiation 8:30 AM - 9:30 AM
April Welch | Associate Vice President for Strategic Initiatives | Illinois Institute of Technology
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Differentiated Student Services: The Largest One Stop in the Country 9:30 AM - 10:30 AM
Deepa Bhalla | Associate Vice Chancellor for Enrollment Management | Rutgers University
Jay Stefanelli | Director of One Stop Student Services Center | Rutgers University -
Big Orange Movement 2.0 (Back by Popular Demand!) 10:30 AM - 11:30 AM
Kari Alldredge | Vice Provost for Enrollment Management | University of Tennessee
11:30 AM - 12:30 PM | Track Break-Out Sessions
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Chief Enrollment Leaders - A Fresh Perspective on the "Non-Athlete" 11:30 AM - 12:30 PM
Kelly Hart | Chief of Staff | Mitchell College
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Emerging Enrollment Leaders: Nailing the Connection - Exceptional Experiences 11:30 AM - 12:30 PM
Bernie Valento | Vice President for Enrollment | St. Bonaventure University
Dean Whitcomb | Director of Undergraduate Admissions | St. Bonaventure University -
Flagship/Large Publics 11:30 AM - 12:30 PM
Tina McEntire | Vice Chancellor for Enrollment Management | UNC Greensboro
12:30 PM - 4:30 PM | Lunch & Reflection Time
Enjoy lunch with colleagues, then spend your afternoon in a variety of ways:
- Meet with your mentor/strategic partner.
- Attend a professional development workshop. (2 offered each day)
- Disconnect and recharge.
- Get outside and enjoy a hike or kayaking.
3:00 PM - 4:00 PM | Optional Workshops
4:30 PM | Fireside Chats
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Modern Differentiated Strategies | Chief Enrollment Leaders 4:30 PM
Chris Ferguson | University of the Pacific
Mary Grondahl | 3 Enrollment Marketing -
Modern Differentiated Strategies | Emerging Enrollment Leaders 4:30 PM
Susan Dileno | Mount Saint Mary's University
Kristen Taylor | 3 Enrollment Marketing -
Modern Differentiated Strategies | Flagship/Large Publics 4:30 PM
James Orr | The Ohio State University
Tina McEntire | UNC Greensboro
Tuesday | June 17, 2025
Modern Differentiated Leadership
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
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Morning Kickoff - Key Points 8:00 AM - 8:30 AM
Jim Rogers | CEO | 3 Enrollment Marketing
Patricia Maben | President | 3 Enrollment Marketing -
Analytics That Fuel Leadership 10:30 AM - 11:30 AM
Eric Maguire | Vice President for Enrollment | Wake Forest University
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Breakout Way to Get Team Alignment 9:30 AM - 10:30 AM
Lorrie Clemo, PhD | President | D'Youville University
Jogy Das, EdD | Executive Vice President and Senior Advisor to the President | D'Youville University -
Academic Support for Neurodivergent Learners 10:30 AM - 11:30 AM
Tracy Espy, PhD | President | Mitchell College
11:30 AM - 12:30 PM | Track Break-Out Sessions
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Chief Enrollment Leaders - Leading with Tech & Innovation 11:30 AM - 12:30 PM
Michael Gratale | Senior Associate Dean of Enrollment Management and CTO | Columbia University
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Emerging Enrollment Leaders - Controlling the Chaos: Leadership Insights 11:30 AM - 12:30 PM
Susan Dileno | Vice President of Enrollment Management | Mount Saint Mary's University
Aaron Pelch | Vice President of Enrollment | Millsaps College -
Flagship/Large Publics 11:30 AM - 12:30 PM
Eduardo Prieto | University of Mississippi
12:30 PM - 4:30 PM | Lunch & Reflection Time
Enjoy lunch with colleagues, then spend your afternoon in a variety of ways:
- Meet with your mentor/strategic partner.
- Attend a professional development workshop. (2 offered each day)
- Disconnect and recharge.
- Get outside and enjoy a hike or kayaking.
3:00 PM - 4:00 PM | Optional Workshops
4:30 PM | Fireside Chats
-
Modern Differentiated Leadership | Chief Enrollment Leaders 4:30 PM
Chris Ferguson | University of the Pacific
Mary Grondahl | 3 Enrollment Marketing -
Modern Differentiated Leadership | Emerging Enrollment Leaders 4:30 PM
Susan Dileno | Mount Saint Mary's University
Kristen Taylor | 3 Enrollment Marketing -
Modern Differentiated Leadership | Flagship/Large Publics 4:30 PM
James Orr | The Ohio State University
Tina McEntire | UNC Greensboro
Wednesday | June 18, 2025
Modern Differentiated MarTech
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
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Morning Kickoff - Key Points 8:00 AM - 8:30 AM
Jim Rogers | CEO | 3 Enrollment Marketing
Patricia Maben | President | 3 Enrollment Marketing -
Managing Complex Data Best Practices 9:30 AM - 10:30 AM
Michael Finn | Vice President of Marketing | Syntasa
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Big Data and Student Outreach 10:30 AM - 11:30 AM
Mike Viescas | Vice President of Data and Technology | 3 Enrollment Marketing
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Intelligent Campaigns & AI 10:30 AM - 11:30 AM
Natalie Mazanowski | Senior Vice President for Digital | 3 Enrollment Marketing
11:30 AM - 12:30 PM | Track Break-Out Sessions
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Chief Enrollment Leaders - Jackson State Roadshows & Social Media for Recruiting 11:30 AM - 12:30 PM
Kylon Alford-Windfield, PhD | Vice President for Enrollment Management | Jackson State University
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Emerging Enrollment Leaders - Pipeline to Close: Leveraging Data + Tech to Yield Your Class 11:30 AM - 12:30 PM
Kristen Taylor | Vice President for Market Strategy 3 Enrollment Marketing
Nicole Focareto | Senior Vice President, Enrollment Leadership & Expert Services | 3 Enrollment Marketing -
Flagship/Large Publics 11:30 AM - 12:30 PM
James Orr, PhD | Vice Provost for Strategic Enrollment Management | The Ohio State University
12:30 PM - 4:00 PM | Lunch & Reflection Time
Enjoy lunch with colleagues, then spend your afternoon in a variety of ways:
- Meet with your mentor/strategic partner.
- Attend a professional development workshop. (2 offered each day)
- Disconnect and recharge.
- Get outside and enjoy a hike or kayaking.
3:00 PM - 4:00 PM | Optional Workshops
4:00 PM | Fireside Chats
-
Modern Differentiated MarTech | Chief Enrollment Leaders 4:00 PM
Chris Ferguson | University of the Pacific
Mary Grondahl | 3 Enrollment Marketing -
Modern Differentiated MarTech | Emerging Enrollment Leaders 4:00 PM
Susan Dileno | Mount Saint Mary's University
Kristen Taylor | 3 Enrollment Marketing -
Modern Differentiated MarTech | Flagship/Large Publics 4:00 PM
James Orr | The Ohio State University
Tina McEntire | UNC Greensboro
6:30 PM | 3E Partner & Institute Blue Ocean Awards Gala
Gather together for a black-tie reception and dinner to celebrate 3E Partners and Institute attendees who exhibit Blue Ocean Strategy principles.
Thursday | June 19, 2025
Modern Differentiated Organizational Design & Wellness
7:00 AM - 8:00 AM | Breakfast
Connect with other higher education professionals over complimentary coffee and breakfast.
8:00 AM - 11:30 AM | General Sessions
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Morning Kickoff - Final Thoughts 8:00 AM - 8:30 AM
Jim Rogers | 3 Enrollment Marketing
Patricia Maben | 3 Enrollment Marketing -
Turning Ideas Into Approval & Action | Future Scholars 8:30 AM - 9:30 AM
Courtney McAnuff | Rutgers University
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Scenario Planning & Wellness 9:30 AM - 10:30 AM
Audrey Tang | Chartered Psychologist & Wellbeing Trainer
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Closing Session 10:30 AM - 11:30 AM
Jim Rogers | 3 Enrollment Marketing
Patricia Maben | 3 Enrollment Marketing
Three Tailored Tracks
Chief Enrollment Leaders
WHO SHOULD ATTEND THIS TRACK?
- Vice President for Enrollment
- Vice Chancellor of Enrollment
- Chief Enrollment Executive
- Chief Marketing Officer
- Deans of Admission
- VP of Institutional Strategy
- Provost
Emerging Enrollment Leaders
WHO SHOULD ATTEND THIS TRACK?
- Assistant & Associate Director
- Admissions Counselor
- Transfer & Graduate Recruiter
- Enrollment Marketing Leader
- Director
Flagship/Large Publics
WHO SHOULD ATTEND THIS TRACK?
- Leaders of flagship universities
- Leaders of large public universities
- Vice Chancellor of Enrollment
- Chief Enrollment Executive
- Chief Marketing Officer
- Dean of Admission
- VP of Institutional Strategy
- Provost
Reserve Your Spot
Designed by and for enrollment leaders, the Institute for Higher Education is the best professional development opportunity for veteran and emerging leaders.
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