Voyage

At the Institute, we disconnect from busy schedules to connect with peer leaders and mentors.

We learn together in engaging workshops and fireside chats.

We gain insights that drive better results.

Sessions are held from 8 a.m. to noon, leaving time to reflect and connect more deeply in the afternoon. Institutional teams meet to strategize for the coming academic year.

When we leave, we’re ready to reconnect with purpose.

INSTITUTE 2026 AGENDA

Monday, June 1

2- 6 p.m. The First-Choice Paradigm (Location: The Sailing Museum)

Welcome

Keynote: How the Market Rewrote the Rules: New Economic Paradigms Driving Value Demand Curves

Market Strategy Case Study (Private Institution): Smart Expansion – How a Private Health Sciences University Found New Markets. Eric Thompson, Chief Enrollment Officer, Massachusetts College of Pharmacy and Health Sciences. Kristen Taylor, Vice President for Market Strategy & Analytics, 3 Enrollment Marketing.

Market Strategy Case Study (Public Institution): From Regional Option to National Contender – A Public University’s Market Move

6 p.m. Welcome Reception (Location: The Sailing Museum)

Tuesday, June 2

8 a.m. - 12:30 p.m. Differentiation is More Powerful than Brand Exercise (Location: The Sailing Museum)

Keynote: To Be Different, You Need to Actually Be Different

Market Strategy Case Study (Private Institution): From Messaging to Market Advantage – How Content and Experience Change Demand

Market Strategy Case Study (Public Institution): Competing Beyond Geography – Where a Public Institution Chooses to Win Outside Its Backyard. Tina McEntire, Vice Chancellor for Enrollment Management, UNC Greensboro. Jami Hornbuckle, Vice President for Innovation & Engineering, 3 Enrollment Marketing.

1:30 - 3:30 p.m. Mentor Meetings & Optional Workshops

4:30 - 6 p.m. Bayside Chats (Location: The Sailing Museum)

Public Institutions: Competing at Scale Without Losing Identity

Private Institutions: Thriving and Winning When You Are Not Mass Media

HBCUs: Differentiation and Growth in a National Market

Emerging Leaders: Preparing Yourself for Executive-Level Leadership

Wednesday, June 3

8 a.m. 12:30 p.m. What Leaders Measure Is What Wins (Location: The Sailing Museum)

Keynote: Vanity Metrics vs. Market Signals – What Leaders Must Track Now

Case Study (Private Institution): Turning Data Into Action – Reporting That Changes Behavior

Case Study (Public Institution): Turning Data Into Action – Reporting That Changes Behavior

1:30 - 3:30 p.m. Mentor Meetings & Optional Workshops

4:30 - 6 p.m. Bayside Chats (Location: The Sailing Museum)

Public Institutions: Using Metrics to Support Your Chancellor

Private Institutions: Using Metrics to Support Opportunities

HBCUs: Benchmarking with Data in Today’s Market

Emerging Leaders: Why Metrics Matter and How to Build Your Own

6 p.m. Closing Keynote and Reception (Location: The Sailing Museum)

Bayside Chat Tracks

Offsite time in a different environment encourages fresh thinking and new creative ideas to take back to your daily work.

Explore the surroundings.

Bring your emerging leaders and reserve time for team-building activities. Step away together to align on priorities.