Matt’s considered a pioneer in social media for higher ed. A regular speaker on digital media – including at the HigherEdWeb and EduWeb conferences – he is an expert on emerging trends and consumer behavior in higher education. He has created customized campaigns to enhance online and offline market presence among target demographics, and he is a thought leader in how institutions can use social and digital media to build their classes.

Follow Matt on LinkedIn for thoughts about the digital marketing in higher education, the SERP, and platforms you should care about. Follow him on Twitter ( to learn about Curling, Arsenal FC, and #highered.