Posts by 3E

A New Solution to Address the Presidential Imperative for a Strong Personal Online Presence

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A vibrant personal online presence is critical for college and university presidents to be effective leaders today. As experts in modern marketing for higher education, 3 Enrollment Marketing can ensure they do it well. After a spring of pandemic-driven campus closures followed by the compelling calls for social justice upon their administrations, colleges and universities…

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Evolving Your Enrollment Organization & Team Roles for a New Environment

Staff meeting

Being excellent online is an ongoing imperative. Recruiting has changed, and many of the changes are here to stay.  Campus visits, tours, and group sessions will return, of course. But the massive and rapid expansion of the virtual experience, including online learning and recruiting, will ensure they remain pillars of modern student recruitment, retention, and…

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Summer of SERP: Getting Your Digital Welcome Center in Great Shape

A computer showing a Google SERP

5 quick tips to win the search engine results for your institution. When someone googles your college or university, the Search Engine Results Page (SERP) is what appears. The SERP isn’t about generating awareness; it is about facilitating exploration for students who are already aware of you—those who knew enough to want to google you.…

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2021 Enrollment Planning in a Summer of Uncertainty

5 thoughts for college and university enrollment leaders. Reality is sinking in and uncertainty is leading to incredibly diverse planning initiatives for Fall 2020 enrollment. As our industry focuses on the pandemic impact on new and returning college students this fall, another question looms. What’s the impact on the next class, the entering class of…

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5 Steps to Lower Student Barriers to Enrollment and Strengthen Your 2020 Results

Student looking at college

Provide new paths to help students move forward. While the current crisis has presented new challenges for students, families, and the institutions that serve them, there is also opportunity for us to rethink some of the ways enrollment offices have traditionally approached applications, yield, and melt. We can better accommodate the situation students and families…

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An Unprecedented Enrollment Environment Calls for Unprecedented Enrollment Leadership

Western New England University

Seven must-do’s to step up as an Enrollment Leader. No other time in higher ed history has tested the Enrollment Management profession more than right now. Today, an unprecedented time, true enrollment management leaders will rise. Higher education relies on you, enrollment leaders, to meet the enrollment goals of your institution and today, achieving those goals is in question, as they were established long before the current environment.

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The Institute for Strategic Enrollment Management Keynote Speakers to Focus on Navigating a Changing Enrollment Landscape

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The Institute for Strategic Enrollment Management at Sunriver, OR will take place June 29-July 3, 2020. The Institute’s daily keynotes provide perspective, context, and strategic insights from the world beyond higher ed. Four dynamic speakers will keynote The Institute for Strategic Enrollment Management @Sunriver, June 29-July 3, 2020. In a time of unprecedented change for enrollment leaders,…

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