What Higher Education Can Learn from the Strategic Genius of Taylor Swift
Higher education leaders may be surprised to find some of the most relevant strategic lessons today coming not from another university president, enrollment expert, or corporate CEO—but from Taylor Swift. In a presentation at the Institute for Higher Education 2026, based on his book, There’s Nothing Like This: The Strategic Genius of Taylor Swift, Harvard Business Review Senior Editor Kevin Evers outlines […]
New 3 Enrollment Marketing Clients Beat 2025 Market Benchmarks for Applications and Deposits

Rexford, N.Y. — March 24, 2026 — 3 Enrollment Marketing, Inc. today announced the company’s 2025 higher education client results. Reflective of its client promise, 100% of new clients last year grew results in both student applications and net deposits. Also, 100% of all 3E clients who adopted 3E Market Strategy finished on or ahead […]
3E MarketIQ Provides Point-In-Time Enrollment Benchmarking

Rexford, N.Y. — Feb. 10, 2026 — 3 Enrollment Marketing announces the release of 3E MarketIQ, a next-generation benchmarking platform powered by point-in-time, current-cycle enrollment data. Higher education leaders can access the platform and contribute their institutional data securely and anonymously at no cost. “3E MarketIQ is designed for busy higher education professionals who understand that analyzing and interpreting their data deeply puts them in a proactive rather than reactive stance,” explained Sean Shaikun, vice […]