Wilmington College selects 3 Enrollment Marketing as its partner in developing innovative, affordable enrollment marketing programs to support enrollment initiatives amid the changes and challenges of the current recruitment environment.
3 Enrollment Marketing (3E) announced a new partnership with Wilmington College (Ohio). 3E will assist the College by developing high-impact, modern solutions to recruit and enroll their upcoming classes.
3E and Wilmington College will work together to strategically align the College’s enrollment marketing strategy with their goals—while modernizing their recruitment practices. With 3E, Wilmington College will:
- Communicate the unique opportunities and value of their experience using the industry’s most advanced marketing programs.
- Leverage 3E’s proprietary approach to audience development, marketing channel mix, persona-based messaging, and the most advanced technology in the industry.
- Provide prospective students a personalized experience across all marketing touchpoints, which 3E refers to as a 360-degree engagement experience.
While these programs will enable every prospective student to experience Wilmington in their own unique way, they will also provide meaningful intelligence to the College. Led by director Adam Lohrey, the Wilmington Admissions team has been recognized nationally for recruitment excellence. With more meaningful intelligence, this already strong team of counselors can prioritize their time more effectively to more potential students. Wilmington College’s Enrollment Management area is headed by higher education veteran Dennis Kelly, Senior Vice President/Chief Enrollment Officer.
James Rogers, CEO of 3 Enrollment Marketing, said the company is excited to work with Kelly, who has built a career on leading breakthrough initiatives that drive extraordinary impact. “Mr. Kelly led transformational initiatives such as the Transfer Advantage Program and the Tuition Opportunity Initiative, increasing local access, and expanding opportunities for students to attend college. Mr. Kelly and the enrollment marketing team at Wilmington College embrace working with partners who seek to break the mold to achieve stronger results, making them a great partner for 3E.”
“We are excited to get to work with Dennis Kelly and his team,” said Patricia Maben, 3E President. “What we believe, and what he saw, is that the many changes that this tumultuous recruitment year has brought actually represent the best possible time to reset and innovate your enrollment marketing approach. That’s what we’ll be doing together.”
Dennis Kelly shared: “The College decided to embrace change amidst the lifestyle and recruitment challenges caused by the COVID-19 pandemic and the Best Ethical Practices decisions by NACAC impacting fall 2020 and beyond. 3 Enrollment provided a fresh, forward-thinking presentation equipped with the digital and targeted approaches to recruitment strategies that the College was seeking to embrace—that was also affordable and within budget.”
Kelly continued, “Patricia is a trusted enrollment leader and strategist with proven successes, and we are excited to continue and applaud the talented group of proven professionals Jim and Patricia have assembled at 3E.”
About Wilmington College
Wilmington College is an independent college in Wilmington, Ohio, founded in 1870 by the Religious Society of Friends (Quakers). The mission is to educate, inspire, and prepare each student for a life of service and success. WC hosts 1,100 students at its main campus, hailing from 23 states and 8 countries. The College has another 100+ students at a satellite location in Cincinnati.
Wilmington College is dedicated to providing students with a holistic education that focuses on ‘Hands-on-Learning, Hands-on-Living,’ enabling students to find their place in the world and launch them on a journey of purpose. WC students compete in 19 NCAA D-III varsity sports and participate in more than 50 student organizations.