With the company’s emergence as the industry leader providing modern marketing built for higher ed, 3E has expanded its team with both modern marketing and deep enrollment expertise.
3 Enrollment Marketing Inc. (3E) welcomes two new staff members as it expands its leadership team and adds a product strategy leader to meet the growing demand for its solutions.
“We are happy to announce that Natalie Mazanowski and Jennifer Kanellis have joined our team, and Jeff Dittman has moved into a product strategy role,” said CEO James Rogers. “At 3E, we talk about our passion for what we do, the inspiration we draw from figuring out new solutions to tough challenges, and our drive to move the enrollment industry forward—while advancing the mission of higher ed and serving students well. Natalie and Jenn share these same traits and values, making them a great fit.”
Natalie Mazanowski joins as Vice President, Client Marketing Services, leading the operational teams in building and executing the highly complex and dynamic components comprising the 360-degree engagement experience that is the hallmark of 3E campaigns. She brings a powerful combination of more than 15 years of experience both in higher ed enrollment and enterprise marketing to her new role. In her roles at public, private, traditional, and adult-focused universities, Mazanowski has leveraged her corporate experience to bring modern marketing practices to higher ed, including deploying marketing automation and managing digital execution. She is now ready to innovate and build upon the company’s modern marketing delivery.
Jennifer Kanellis brings over 15 years of higher education enrollment experience to her role as Vice President, Client Services & Enrollment Strategy. Working with clients to build innovative strategies in support of their enrollment goals, Kanellis has deep roots in client relationship management and success. Her areas of expertise include strategic recruitment, yield management, forecasting, territory management, financial aid, social media marketing, advisement, event planning, and yield management. Further, Kanellis’ strong commitment to the transformational power of higher ed has translated to her college and career coaching: students are at the core of what she, 3E, and its client partners, do—and the insights she has makes a difference for their results.
As Mazanowski and Kanellis assume their new roles, 3E is also announcing that Jeff Dittman, formerly Vice President, Enrollment Marketing Strategy has assumed the role of Vice President, Enrollment Product Strategy and Analytics. Dittman served as the core architect of and operational leader for 3E’s solutions since the company’s founding 18 months ago; his role will now focus on solution design and innovation. Patricia Maben, 3E President, shared, “We thank Jeff for his tireless work and commitment both to our company vision, which he developed in our solution roadmaps, and to our clients, for whom he developed successful strategies. There is absolutely no one in this industry better than Jeff to have in this role. His strategic insights mean 3E will always have ahead-of-the-curve and modern solutions that are deep-rooted in enrollment success.”