Archive for June 2020

Evolving Your Enrollment Organization & Team Roles for a New Environment

Staff meeting

Being excellent online is an ongoing imperative. Recruiting has changed, and many of the changes are here to stay.  Campus visits, tours, and group sessions will return, of course. But the massive and rapid expansion of the virtual experience, including online learning and recruiting, will ensure they remain pillars of modern student recruitment, retention, and…

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Summer of SERP: Getting Your Digital Welcome Center in Great Shape

A computer showing a Google SERP

5 quick tips to win the search engine results for your institution. When someone googles your college or university, the Search Engine Results Page (SERP) is what appears. The SERP isn’t about generating awareness; it is about facilitating exploration for students who are already aware of you—those who knew enough to want to google you.…

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